WhatsApp Marketing has become a very popular tool for businesses looking to connect with their audience in an effective and direct way. Through WhatsApp campaigns, brands can send personalized messages to their customers, allowing them to increase their reach and improve customer loyalty.
In this article, nine examples of successful WhatsApp Marketing campaigns from different companies will be presented. From sales drives to awareness campaigns, each example shows how this tool can be used to drive business success. In addition, the main elements that made these campaigns so effective and how you can apply these strategies in your own WhatsApp Marketing campaign will be highlighted.
WhatsApp Marketing is a very important tool for any company or business that wants to connect with its customers effectively and directly. This instant messaging platform has more than 2 billion active users around the world, making it an excellent opportunity to reach a large and diverse audience.
By using WhatsApp Marketing, you can send personalized messages, offer exclusive promotions and answer customer questions quickly and efficiently. In addition, WhatsApp Marketing allows two-way communication, which means that customers can also contact the company, which builds trust and loyalty.
In summary, WhatsApp Marketing is a powerful strategy to reach customers effectively and build lasting relationships with them.
There are several advantages of WhatsApp Marketing that can benefit any company that decides to implement it. First of all, it is a fast and effective way to communicate with customers, since 98% of messages sent through WhatsApp are opened and read within 24 hours.
In addition, it allows a more personalized and direct communication, since messages can be sent individually or in specific groups.
Another advantage is that WhatsApp Marketing allows you to offer exclusive promotions and discounts to customers, which can improve loyalty and commitment to the brand. It is also a way to resolve customer concerns and issues quickly and efficiently, which can improve their experience and satisfaction with the company.
Finally, WhatsApp Marketing is an economical and easy-to-implement strategy, since it only requires a mobile device with an internet connection and no large investments in advertising or expensive marketing tools are needed.
For all these reasons, implementing WhatsApp Marketing can be a great competitive advantage for any company, due to the fact that it allows you to connect more effectively with customers, improve their experience and loyalty to the brand, and reduce costs in advertising and attention. to the client.
Additionally, WhatsApp can be combined with tools such as Callbell to improve customer service and sales service in your company. This tool in a few words, provides multiple features such as statistics, CRM, automatic routing, multi-agent chat and many more features that help companies sell more on WhatsApp and other social networks.
Below we show you 9 examples of WhatsApp marketing campaigns that won the battle and have become very successful, have improved customer interaction and achieved the goal of increasing sales.
1) Successful Accor campaign
At Accor hotels located in the UK or Ireland, guests are provided with a WhatsApp phone number along with the room key. In this way, they can enjoy quick and easy communication with the hotel to request various services, such as reserving a table in the restaurant, requesting additional towels or even ordering dinner from room service.
The availability of this tool allows guests to feel more comfortable and cared for during their stay, while allowing them to make their requests more efficiently.
2) Whatscook
More than 5 years ago, the Cubocc agency carried out an innovative marketing campaign on WhatsApp for the Hellman’s mayonnaise brand in Brazil, which later spread to other countries such as Argentina, Chile, Uruguay and Paraguay. The campaign centered on the Whatscook web platform, where users could send a photo of their fridge and receive a personalized recipe via WhatsApp from a professional chef.
The only condition was to use the brand’s mayonnaise in the preparation of the proposed recipe. This WhatsApp marketing campaign became one of the most original and successful of its time, demonstrating the effectiveness of the platform in reaching customers and generating personalized and relevant interactions.
3) Holidayguru
Holidayguru was born as an initiative of two travel enthusiast friends who created a website to find the best deals on quick or weekend trips. Over time, this idea became a German company that expanded to several European countries, including Spain.
In this country, its marketing strategy through WhatsApp focuses on providing alerts with last minute discounts so that users do not miss out on the most attractive opportunities. Among these offers you can find flights for as little as 80 cents, which offers real value to users without causing rejection. Holidayguru’s marketing strategy on WhatsApp is an effective way to reach customers in a personalized way and generate valuable interactions.
4) Get an AYGO – Toyota
Toyota has surprised again with a new campaign on WhatsApp, this time offering a car as a prize that would be delivered on Valentine’s Day. Under the name “Lígate un AYGO”, the brand invited those interested to use their best seduction techniques through text messages, photographs, videos and audio to make the Aygo fall in love, which was actually managed by another community manager.
The campaign was a resounding success, receiving more than 17,000 messages and 89,000 conversations, with peaks of up to 300 simultaneous conversations. The brand registered the seduction tips on its website and compiled the best participants, receiving great visibility in multiple media outlets in Spain. This marketing campaign on WhatsApp once again demonstrated the platform’s ability to generate fun and valuable interactions between customers and the brand.
5) Pringles Campus
Pringles, the potato chip brand, also recognized the potential of WhatsApp Marketing to reach its younger audience. After running contests through Facebook, in 2013 he decided to move to WhatsApp to challenge participants to display their creativity when sending messages. The contest consisted of several phases, starting with sending messages using only emojis, which had to be beaten by Mr. Pringles.
Participants would then advance to five mini-challenges, where they would demonstrate their ability to lead and move masses. If they managed to overcome these challenges, they would receive a phone call with a clue. The campaign was a resounding success, with more than 300,000 people participating in the contest. The final winner became a Pringles ambassador on social networks with a monthly entry of 1,000 euros. This campaign demonstrated how WhatsApp Marketing can be used to engage customers in fun and exciting contests while strengthening the brand’s connection with its audience.
6) Rent a Predator – Adidas
In 2020, Adidas came up with a campaign to help London soccer teams with unstable squads. The campaign, called “Rent a Predator”, allowed players to request a replacement via WhatsApp if their partner missed the game at the last minute. The general idea was that these teams would send the time, day and place of the match to Adidas WhatsApp and Adidas would send them a player.
Those chosen had the opportunity to play with soccer stars like Kaká and the best talent in London, all while promoting the brand’s Predator20 shoes. The campaign was a resounding success, with appearances by soccer stars on the pitches going viral in just six days.
7) “Road to the Final” – Heineken
During the UEFA Champions League final, the prestigious Dutch beer brand launched a clever marketing campaign that highlighted the use of WhatsApp as the main channel to connect with its consumers. As in previous years, Heineken was looking to reward its customers with tickets to the UEFA Champions League final, but this time, they created an exciting game with a robot that would challenge the finalists via WhatsApp.
Participants just had to send a message with the word “Champions” to start the game, and then the bot would ask them trivia questions that they had to answer correctly for a chance to win. With this campaign, Heineken managed to get much more attention in the market.
8) Marta Cerámica
A ceramic workshop in Madrid has found success by focusing its business strategy on WhatsApp Business. The company has been recognized as one of the most successful small businesses in Spain thanks to its marketing campaigns in collaboration with the app.
The workshop uses the business version of WhatsApp to manage its workload, allowing it to interact with its customers and students in a more effective way in order to meet their expectations and generate greater satisfaction. The shop owner appreciates that thanks to this instant messaging tool, she is able to overcome the challenges of running a demanding business and has gained more recognition in the process.
9) Absolut Vodka
Years ago, Absolut Vodka decided to launch the limited edition “Absolut Unique” in Argentina and celebrate it in style with an exclusive VIP party. To add to the excitement, they released 4 million bottles with the slogan “One of a kind. Millions of Expressions” and announced that two lucky people from the general public would have the opportunity to attend.
How did they do it with WhatsApp Marketing? 📲
Winning the tickets would not be easy, those interested would have to contact Sven via WhatsApp, a virtual doorman who would not be easy to convince. Participants had to present their arguments as to why they would be the perfect guests. The strategy worked and in just 3 days Sven received over 1000 images and videos from the contestants, resulting in an effective and exciting advertising campaign for Absolut Vodka.
Callbell is a tool that can help you improve your WhatsApp marketing campaigns in several ways:
1) Centralize your WhatsApp chats on a single platform: with Callbell, you can centralize your WhatsApp chats from different numbers and accounts on a single platform. This allows you to better manage your conversations, respond faster, and avoid confusion.
2) Automate your answers: Callbell allows you to create automatic responses to frequently asked questions and welcome messages. This helps you save time and provide faster, more efficient customer service.
3) Analyze your statistics: Callbell provides you with detailed statistics about your WhatsApp conversations. You can see how many conversations you have open, how many have been closed, how long it took you to reply and much more. This information helps you measure the success of your campaigns and continually improve them.
4) Personalize your messages: you can personalize your WhatsApp messages with the customer’s name or any other relevant information. This makes your messages feel more personal and helps you create a stronger connection with your customers.
In summary, Callbell is a tool that allows you to manage, automate and analyze your WhatsApp conversations effectively. With its help, you can improve your marketing campaigns on WhatsApp and provide better customer support.
Frequent Questions
What is Callbell?
Callbell is a business messaging tool that allows you to centralize all conversations with customers through different messaging channels such as WhatsApp, Facebook Messenger, Instagram Direct and Telegram on a single platform.
With Callbell, companies can easily manage conversations, assign them to different team members, automate responses, and measure the performance of marketing campaigns in real time. In addition, Callbell offers integration with various third-party tools, such as CRM and marketing automation software, allowing businesses to streamline their workflows and improve customer service efficiencies.
What are the advantages of marketing on WhatsApp?
There are several advantages of WhatsApp Marketing that can benefit any company that decides to implement it. First of all, it is a fast and effective way to communicate with customers, since 98% of messages sent through WhatsApp are opened and read within 24 hours.
In addition, it allows a more personalized and direct communication, since messages can be sent individually or in specific groups.
Another advantage is that WhatsApp Marketing allows you to offer exclusive promotions and discounts to customers, which can improve loyalty and commitment to the brand. It is also a way to resolve customer concerns and issues quickly and efficiently, which can improve their experience and satisfaction with the company.
Finally, WhatsApp Marketing is an economical and easy-to-implement strategy, since it only requires a mobile device with an internet connection and no large investments in advertising or expensive marketing tools are needed.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
