Advertising on WhatsApp Business [2023 Guide]

Advertising in WhatsApp Business has become an increasingly important tool for companies looking to reach their audience in a more effective and personalized way. With over 2 billion active users worldwide,WhatsApp has become one of the messaging apps most popular on the market, and more and more companies are using WhatsApp Business to connect with their customers and offer them better customer service.

In this guide, we’ll explore the various ways businesses can use WhatsApp Business to create effective ads and reach their audience efficiently. From creating a business account to selecting the suitable ad type, this guide will cover everything you need to know to get the most out of advertising on WhatsApp Business.

In particular, we’ll address some of the common challenges businesses face when using WhatsApp Business for advertising, such as the need to balance personalization and privacy.

We’ll also explore some of the advanced tools and features available in WhatsApp Business, such as message templates and chatbots, which can help businesses automate some of their customer interactions and create more seamless and efficient user experiences.

In short, this guide on advertising on WhatsApp Business is essential for any company that wants to get the most out of WhatsApp Business and improve its marketing results in the year 2023.

How to take advantage of WhatsApp Business?

WhatsApp Business is a version of the WhatsApp instant messaging application designed specifically for businesses. This app allows businesses to communicate with their customers more efficiently and effectively by offering additional features not found in the standard version of WhatsApp.

With WhatsApp Business, companies can create a business account, personalize your profile and use additional tools to interact with customers, such as predefined messages, labels and a catalog function to display products or services. 

Here are some ways you can take advantage of this platform: 

1) Create a business account: the first thing you should do is create a business account in WhatsApp Business. This account will allow you to have an official presence on the platform and establish more direct communication with your customers.

2) Personalize your profile: once you have your business account, be sure to customize your profile so customers can easily identify your brand. Add a clear description of your products or services, add your logo and use a profile photo that represents your company.

3) Use the tags: WhatsApp Business allows you to use tags to organize your conversations and keep track of your customers. Use tags to categorize conversations by customer status (new, in progress, closed, etc.) and make sure you respond to messages in a timely manner.

4) Use the predefined messages: to save time and improve efficiency, WhatsApp Business allows you to use predefined messages to answer common customer questions. These messages can be customized to your needs and can help your customers get quick and accurate answers.

5) Create a mailing list: use the mailing list feature to send personalized messages to multiple customers at the same time. Make sure messages are relevant and specifically targeted to the interests of each customer group.

6) Use the catalog function: WhatsApp Business also allows you to create a catalog of your products or services directly on the platform. Use this feature to showcase your products or services in a visually appealing way, which can help increase sales.

In short, WhatsApp Business can be a very effective tool for businesses if used properly. Use these suggestions to get the most out of this platform and improve the effectiveness of your marketing strategies.

How to sell by advertising on WhatsApp Business?

To sell by advertising on WhatsApp Business, it is important to follow some tips and good practices. Here are some recommendations:

1) Identify your target audience: the first thing you should do is identify your target audience and understand their needs and desires. This will help you create ads that are relevant and engaging to your audience.

2) Create attractive ads: make sure your advertisements be visually appealing and grab the attention of your potential customers. Use high-quality images or videos and write a clear and persuasive message that highlights the features and benefits of your products or services.

3) Use custom messages: instead of sending the same message to all your contacts, use personalized messages that adapt to the needs of each client. This can help increase the chances of selling and improve the relationship with the customer.

4) Use calls to action: include clear calls to action in your ads to motivate customers to make a purchase. You can use phrases like “Order now” or “Get a 10% discount when you buy today”.

5) Offer special promotions: offer special promotions for customers who make purchases through WhatsApp Business. You can offer exclusive discounts, free shipping, or special gifts to motivate customers to make a purchase.

6) Use tracking and personalization: do a personalized follow-up with your clients to find out if they have received your message and if they have any questions or concerns. Use tools like WhatsApp Business tags to keep track of your customers and ensure they receive quality customer service.

Another very important point is that in order to sell effectively it is necessary to have a tool that manages all the leads and messages you receive from your WhatsApp advertising.

The best tool to do this is Callbell. Since it is a multichannel communication platform that allows companies to manage their messages and conversations on different messaging platforms, including WhatsApp Business, from a single place.

This platform has special statistics, automatic routing, integrated CRM, creator of online stores, a public API to integrate with any tool you want and much more.

Step by step: How to create advertising for WhatsApp Business

To create advertising for WhatsApp Business from Facebook, follow these steps:

 Accede to Facebook Ads Manager: Login to your account Facebook Ads Manager and select the “Create ad” option.

1) Select the objective of your campaign: choose the objective of your advertising campaign, which can be to generate traffic, conversations or sales, among others.

2) Select your target audience: define the target audience for your ad, specifying their geographic location, age, gender, interests, and behaviors, among others.

3) Set your budget and ad schedule: define your budget and the duration of your Facebook advertising campaign.

4) Select the ad format: select the ad format you want to use for your campaign, which can be image, video, or carousel.

5) Add the WhatsApp Business link: add the WhatsApp Business link in the “Destination URL” section of your ad. Make sure the link is associated with a WhatsApp Business conversation.

6) Personalize your message: customize the message that will appear in your ad to encourage users to click the WhatsApp Business button.

7) Review and post your ad: review all the details of your ad and publish it when you’re ready.

Remember that, to create advertising for WhatsApp Business from Facebook, you must have a verified WhatsApp Business account and a phone number associated with it. In addition, you must ensure that the messages you send through WhatsApp Business comply with the platform’s use policies.