In recent years, the number of users who use instant messaging has been increasing, completely transforming the way companies communicate with their customers. Due to the increase in queries and massive messages, companies saw the need to implement the use of an instant messaging system, being an important ally when it comes to offering support and customer service through social networks.

Thanks to instant messaging, the resolution time is faster and provides customers with a satisfactory experience when resolving their doubts or purchasing a product. In addition, it allows companies to cover the user’s demand for information effectively, developing a more organized work.

Instant messaging vs. emails

What is the best option for my company?

If we make a brief comparison to when the use of emails was the main form of communication for companies, the handling of information and how the work was carried out was the main inconvenience when it came to customer service, since handling massive queries and late responses could lead to customer loss due to long waiting time.

Although email is a useful tool for promoting products through mass emailing, in most cases, these generate information overload and inboxes are filled with promotions and newsletters that are often not viewed by the user. In addition, if the correct techniques are not applied, these emails are stored in the spam folder.

This is how e-mail has lost importance as a communication system between the company and the client. In addition, today, users do not have the time to read emails, so they are looking for faster and more efficient forms of communication.

Instant messaging
● Effective and efficient communication channel
● Immediate communication
● Messages are sent to the main menu
● They facilitate personal interactions with short, concise and agile texts
Email
● Time consuming communication tool
● Longer waiting time
● Messages can be redirected to the Spam folder
● Require carefully written format and dialogue

Convert customers using instant messaging!

Instant messaging is the most effective way to create satisfying experiences for customers. Connecting with them through social networks allows you to maintain a more fluid and intimate communication. Thus, customers can interact with companies depending on their availability, maintaining a conversation in real time with a flow of two-way messages, improving communication when expressing their doubts and concerns.

Nowadays, technology allows optimizing the use of social networks as a means of instant communication, providing tools that make this medium an ideal strategy to convert customers. 

Here are 5 reasons why instant messaging is more effective at converting customers:

1) Higher number of conversions and sales

2) Platforms of preference for the user

3) They are fast, convenient and secure

4) They allow to offer a personalized service

5) Efficient and productive interactions

Why is instant messaging good for my business and how can I use it?

Instant messaging is extremely good for business because it’s fast. That is, customers can communicate with the company live and can receive messages through the channel they like best. This is undoubtedly very good for business, as it alleviates the need for companies and consumers to communicate quickly and easily.

To use instant messaging, you only need to have an account in the different messaging communication channels of your choice, for example; WhatsApp, Instagram, Telegram or Facebook. It is recommended to use an external application such as Callbell to be able to manage messages efficiently.

Instant messaging for converting customers

What is the best tool to manage my company’s instant messaging?

The best tool to manage your company’s messaging is called Callbell.

With this tool you will be able to integrate various communication channels including WhatsApp. It will also allow you to manage specialized metrics for sales and support teams, have a CRM to manage your customers, and have countless sub-tools for your sales team that will help you sell more easily and efficiently.

If you want to know more about Callbell and how it can help you manage your company’s instant messaging, click here.

Frequent Questions

What is the best tool to manage my company's instant messaging?

The best tool to manage your company’s messaging is called Callbell.

With this tool you will be able to integrate various communication channels including WhatsApp. It will also allow you to manage specialized metrics for sales and support teams, have a CRM to manage your customers, and have countless sub-tools for your sales team that will help you sell more easily and efficiently.

If you want to know more about Callbell and how it can help you manage your company’s instant messaging, click here.

Can you convert customers using instant messaging?

Instant messaging is the most effective way to create satisfying experiences for customers . Connecting with them through social networks allows you to maintain a more fluid and intimate communication. Thus, customers can interact with companies depending on their availability of time, maintaining a conversation in real time with a flow of two-way messages, improving communication when expressing their doubts and concerns.

Today, technology allows optimizing the use of social networks as a means of instant communication, providing tools that make this medium an ideal strategy to convert customers and build loyalty.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct