How WhatsApp channels work (Pros and Cons)

The innovative WhatsApp channels are a new one-way broadcast tool, meaning only administrators have the ability to send text messages, photos, videos, stickers, polls and much more to a large number of users without having to create a group or broadcast messages.

These channels have several advantages, as there is no need to require users to sign up. Indeed, even if you decide not to give your details directly, customers can still find you, either by simply searching among the suggested channels or by going directly through keywords.

As you can perfectly see, we are talking about an extremely interesting tool, capable of attracting many customers in a simple and organized way. That is why today we want to explain how WhatsApp channels work (pros and cons).

How do WhatsApp channels work?

WhatsApp channels work extremely simply, consisting of a few simple steps.

Firstly, you need to know how to create a channel:

1) Log in to your WhatsApp account and go to the News – Channels area.

2) Click on “+”.

3) Click on “Create channel and continue”.

4) Finally, give the channel a name (always consider that the name can be changed later)

5) Once this is done, you can customize your channel, by adding information that you consider important, a profile image and other customizable elements.

Now let’s understand how to share our new channel:

1) Log in to your WhatsApp account and go to the News – Channels area.

2) Select your channel and then click on its name.

3) Click on “Copy link” and share it with whoever you want.

Pros and cons of WhatsApp channels

Although WhatsApp channels are truly essential for reaching users, they have both advantages and disadvantages.

Let’s see them together:

Pros:

1) Spreading messages to many users

2) Simple and intuitive registration

3) Sending multimedia content

4) Updating the statuses

5) Large subscriber limit

Cons:

1) It cannot be used with the WhatsApp Business API

2) It is only available on WhatsApp

3) It has no end-to-end encryption

Conclusion

WhatsApp channels are an excellent tool if you own a brand or if you are a very popular person. However, if you are a growing brand, I have a novice person, it is not a good idea to start with like a channel because users must have the possibility to search for you and then follow you.

Furthermore, these channels do not have one-to-one interactions, they are one-sided (users cannot respond to you, except with reactions).

If you are a brand or a company that needs to have customers, then this service is not for you; in this specific case, we recommend broadcast messages. These are nothing more than messages on WhatsApp capable of offering wide diffusion, without blocking and with the possibility of controlling marketing campaigns.

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