For some years the situation in the world has been a little more chaotic due to the Coronavirus pandemic. Many companies have been forced to close and every person’s financial situation has been compromised. This has undoubtedly led to the creation of many businesses and companies that have adapted to the new business model, much more virtual and supported by online communication channels. This is how countless companies such as Callbell were born, capable of supporting this new business model, giving way to conversational commerce in which companies grant personalized treatment to their customers through social networks and messaging apps.

This is how conversational commerce was born, where companies focus on offering highly personalised service to their customers. This undoubtedly includes a wide variety of conversational actions and strategies in order to ensure that potential customers end up purchasing the products or services offered by the companies.

One of the great features of this type of strategy is the use of chatbots, messaging apps, and personalized customer services. However, each point is as important as it is risky. Since today’s customers prefer a humane treatment to an artificial one, tools like Callbell focus precisely on promoting this type of treatment, combining it to a lesser extent with automation.

In this article, we’ll teach you how to sell more with conversational commerce. Its advantages, disadvantages, and some good strategies you can implement to improve sales in your business.

What is Conversational Commerce?

Conversational commerce includes all the real-time conversation that takes place between businesses and customers, within messaging applications or through chatbots or real people in order to sell or buy.

Conversational commerce isn’t just about customer support or chatbots and artificial intelligence, it’s about informing customers about the status of their orders, the buying process, inconveniences, errors, or updates on their purchase. Customers will greatly appreciate the ability to communicate with your brand when and where they need it.

Conversational commerce

What strategies can be used to sell more?

We must keep in mind that the idea of conversational commerce is based on automating processes, human contact, personalization and increasing sales. With this in mind, we need to apply some good strategies so that our company can scale and have more sales using this new typology. For this reason, we share some tips you can use to apply conversational commerce.

1) Use tools that connect messaging apps.

Using messaging apps and connecting multiple digital communication channels is very important. For this we recommend the use of tools such as Callbell which integrates Instagram, Facebook, Telegram and WhatsApp into one place, thus allowing a much simpler, more effective and feasible communication between your customer and the company.

2) Automate processes, without ever exaggerating.

The main idea is to speed up some processes by automating them with chatbots or automatic routing, so that each customer is assisted and automatically redirected to the corresponding department.

3) Improve customer service.

At this time, customers prefer a more humane treatment, which is why teaching the team to participate and converse with them in a friendly way is extremely important. A customer-centric service offers an incredible experience and, therefore, happier and more loyal customers.

4) Train your sales team.

It is important when closing sales that your team knows how to behave and negotiate with customers. The idea is to have them know how to sell the product, so it’s very important to constantly train them. In this way, sales will gradually increase.

5) Stay present on all available channels.

This is the fundamental foundation of conversational trading. You must always be there, so that your customers can communicate with you using the channel they prefer and when they want. In this way, no business opportunity can escape.

Conversational commerce

What’s the best tool for practicing conversational commerce?

The best tool to practice conversational trading is definitely Callbell. This is because it allows you to connect several messaging apps into one place. Another great advantage of this platform is the ability to target all the agents you need in one place. In addition to using an internal automatic routing of the tool to automate lead capture and distribution.

Callbell is a powerful tool for sales, support or call centers . It focuses on simplicity, so your agents won’t need a lot of work getting used to the app. If you want to try Callbell and improve your sales by using a good conversational trading strategy you can click here.

Frequent Questions

What is the best tool for practicing conversational commerce?

The best tool to practice conversational trading is definitely Callbell. This is because it allows you to connect several messaging apps into one place. Another great advantage of this platform is the ability to target all the agents you need in one place. In addition to using an internal automatic routing of the tool to automate lead capture and distribution.

Callbell is a powerful tool for sales, support or call centers . It focuses on simplicity, so your agents won’t need a lot of work getting used to the app. If you want to try Callbell and improve your sales by using a good conversational trading strategy you can click here.

What is conversational commerce?

Conversational commerce includes all the real-time conversation that takes place between businesses and customers, within messaging apps or through chatbots or real people in order to sell or buy.

Conversational commerce isn’t just about customer support or chatbots and artificial intelligence, it’s about informing customers about the status of their orders, the buying process, inconveniences, errors, or updates on their purchase. Customers will greatly appreciate the ability to communicate with your brand when and where they need it.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct