TikTok is not the first app used to sell online nor the first we think of when it comes to digital marketing. But as an advertising platform it is constantly evolving. This shows us that many entrepreneurs are currently selling their products and services on this platform. The main reason for this is that TikTok isn’t as strict when it comes to viralizing content, as it happens with other platforms like Instagram or Facebook. This means that user accounts can grow relatively quickly with good content.

While this is exciting for marketers, it also comes with challenges. One of the main problems when it comes to selling on TikTok is the number of messages you receive daily on your account. Many people have wondered how to handle these message flows well. And that’s exactly why the relationship between messaging apps and TikTok is born. Another big question is how to complete sales on this platform. In addition, the strategies that could make the content you share go viral must be about how we can attract the attention of users, allowing them to constantly make purchases.

It is for this reason that we have decided to write this article where we will explain everything in detail. How to sell on TikTok, which are the best strategies, and which tool can increase your sales on this platform.

What is TikTok

The original name of the most popular app of recent months is Douyin. This name comes in handy, as it is a social network based on sharing small music clips. However, outside of China it is called TikTok. It quickly went viral and popular thanks to the large number of filters and actions that can be done.

The app was released in September 2016, it only took 200 days to develop. And apparently its creators knew exactly what they were doing. Its growth has also had an alarming speed: according to Chinese portals, the app already has over 130 million active users per day.

Simply put, TikTok is an app that lets you create, edit, and upload short music videos. You can apply various effects and add a musical background. It also has some AI features and includes cool special effects, filters, and augmented reality features.

It should be noted that the app is very simple to use and has easy but fun editing options, making it a platform where everyone can make videos without great editing skills. In addition, the app includes other functions such as the ability to send messages, create surveys, make friends lists and of course a system of followers and followed accounts.

How to sell on TikTok?

Three sales strategies on TikTok

1) Choose your hashtags well

Everyone knows that hashtags are super important on social networks. It is the way in which the content is organized and classified within them. Depending on the hashtags we use, our content will be seen or not. For this reason, it is very important to investigate specific hashtags before posting to our account, so that our posts are shown to the right people.

Some of the benefits for a brand that uses TikTok hashtags are:

a) Expand the reach of your publications.

b) Show the content to the right people.

c) Gain more followers.

2) Follow current TikTok trends

Trends are extremely important, as they define what content goes viral on TikTok. For this reason, we recommend that you study them frequently. You can then create and share videos related to this trending content.

Remember that trends can evolve very quickly. You need to be vigilant and be prepared to change the content to keep up. Remember to stay original and, if you are a company, consider creativity as your best friend. You will see that your account will slowly grow in a balanced way.

3) Incorporate TikTok influencers into your campaign

Influencers have always existed on all social networks and TikTok is no exception. They generally earn a reputation for the quality of the content they share, and most businesses benefit from establishing productive working relationships with the people who influence their potential customers.

TikTok spawned a new generation of influencers; precisely for this reason we recommend forming alliances with them. This greatly benefits your account as it will give you more followers and if you choose the right Tik Tok influencer you could get a lot of sales quickly. These people are the best ones that can market your business on TikTok, especially if you’re working with a TikTok marketing agency.

How to sell on TikTok?

Tools to enhance your sales strategy on TikTok

As mentioned at the beginning of this article, there is a tool that can help you improve and simplify sales on TikTok. This tool allows you to check the messages arriving to your account. It’s as easy as redirecting all these messages to your WhatsApp Business and Callbell will intercept them to handle them more efficiently. You will also be able to organize a customer support team regardless of the number of messages or agents needed to meet the demand.

If your TikTok account is full and you want to try a very complete tool for support team, sales or call center, this allows you to manage an unlimited number of messages, add collaborators to your support or sales teams, provide complete statistics on your communication process, it is easy to use and offers you a clear organization together with efficiency and effectiveness at work. Callbell is the ideal solution for everything.

If you want to know more about Callbell and how it can help you improve communication processes with your customers, you can click here.

Frequent Questions

What is TikTok?

Simply put, TikTok is an app that lets you create, edit, and upload short music videos. You can apply various effects and add a musical background. It also has some AI features and includes cool special effects, filters, and augmented reality features.

It should be noted that the app is very simple to use and has easy but fun editing options, making it a platform where everyone can make videos without great editing skills. In addition, the app includes other functions such as the ability to send messages, create surveys, make friends lists and of course a system of followers and followed accounts.

What strategies can I use to sell on TikTok?
  • Choose your hashtags well

Everyone knows that hashtags are super important on social networks. It is the way in which the content is organized and classified within them. Depending on the hashtags we use, our content will be seen or not. For this reason, it is very important to investigate specific hashtags before posting to our account, so that our posts are shown to the right people. In fact, consider that, in the event that you receive many messages, you can always manage them with WhatsApp and Callbell.

  • Follow current TikTok trends

Trends are extremely important, as they define what content goes viral on TikTok. For this reason, we recommend that you study them frequently. You can then create and share videos related to this trending content.

Remember that trends can evolve very quickly. You need to be vigilant and be prepared to change the content to keep up. Remember to stay original and, if you are a company, consider creativity as your best friend. You will see that your account will slowly grow in a balanced way.

  • Incorporate TikTok influencers into your campaign

Influencers have always existed on all social networks and TikTok is no exception. They generally earn a reputation for the quality of the content they share, and most businesses benefit from establishing productive working relationships with the people who influence their potential customers.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct