Having a high-quality customer service that always lives up to customer expectations, all without having huge costs, is not at all easy. If you are looking for a solution for a quick and satisfactory assistance, we recommend that you try doing it via WhatsApp.

WhatsApp not only allows you to respond to user requests quickly and smoothly, but it also allows you to build a real relationship of trust, in a long-term perspective. In fact, through this channel, you can take advantage of what is understood as “informal communication” to build customer loyalty.

Your customers will have just one channel as reference point, where to contact you anytime and anywhere, to request assistance on your products or services.

However, if you are considering using WhatsApp Business for your customer support team you will quickly run into the limitations of the traditional WhatsApp Business app which, in the first place, doesn’t allow multiple users to use it at the same time.

To manage a large number of assistance messages, you will need to use a CRM integrated with external WhatsApp, such as Callbell. This will allow you to involve a team of up to 100 agents, who can work on assisting your customers or potential customers.

All you have to do is create a free Callbell account, invite members of the support team and integrate your WhatsApp Business API account. At this point you can immediately start receiving requests for assistance directly on our platform.

All members of the support team will be able to manage requests remotely, and will be able to access the Callbell dashboard by simply using the credentials created after having received the invitation to join the platform.

CRM integrated with WhatsApp Business for customer support

Incoming chats can be allocated fully automatically, or manually, among the various members of the support team. The assistance team will be able to efficiently manage all requests for support, and will have all the tools available to maximize the efficiency of this activity.

The team will be able to include internal notes, which can be associated with each user to communicate between members of the support team, thus facilitating the management of a particular case.

Furthermore, it is possible to set up quick replies, to be sent in the most frequent assistance cases, and to assign user tags, in order to be able to categorize and filter them in a short time. All this with detailed reporting that will allow you to have a good overview of the team’s performance and the chat progress.

In short, WhatsApp, thanks to Callbell, will turn into a real CRM. The platform will allow you to solve the problems of your target audience in a shorter time period, with the ability to send documents, photos or videos, making interactions rich in information.

You will find all this and much more within the Callbell platform. If you want to get more information on how to use our WhatsApp integrated CRM, we recommend that you read this article.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct