People often want to buy when they notice a certain product or service that grabs their attention. This means that sellers sometimes do not need to put a lot of effort into sales when the product or service is extremely good. However, there are times when it is necessary to carry out promotions to close a sale or when there is very little time left for the customer to proceed with the purchase.

It is precisely in these types of occasions that companies and, above all, promoters or sellers will need the best promotions or strategies to close a sale. Promotions are the final blow a prospect needs to buy what they want.

If you are a seller and you want to know how to close sales much easier and faster, keep reading this article because we will bring you the 8 examples of promotion to close more sales in this 2022.

What are sales promotions?

A sales promotion is an action that a company uses or applies to a particular product or service so that they are sold more easily or are more attractive to the public.

Marketing campaigns undertaken by companies to attract their audience could also be called sales promotions. These promotions are generally used to promote short-term buying behaviours in order to increase sales rapidly. There are other types of goals in sales promotions as well. For example: a registration on a web page, the purchase of a subscription, the purchase of a complementary product, leave your email, etc.

Promotion to close more sales

Advantages and disadvantages of sales promotions

So far we have seen that sales promotions have a very positive impact when it comes to selling your products. But that does not mean they do not have long-term negative consequences. Here we will tell you what are the advantages and disadvantages that you can get by applying sales promotions.

Advantages you can get with sales promotions:

a) Create loyalty and love for your brand.

b) Intrinsically know your potential customer.

c) Sell more in the short term.

d) Create a need in consumers.

You should keep in mind that people use messaging apps and social networks a lot today. Therefore, the essential channels for promoting your brand are WhatsApp, Instagram Direct, Telegram or Facebook Messenger. Callbell is a tool that can help you connect all these platforms in one place.

Other benefits that we can achieve by carrying out good sales promotion actions are: gaining new potential customers, selling products that have been in stock for a long time, obtaining additional information from your customers and quickly increasing your capital.

Disadvantages you can get with sales promotions:

a) It is possible that your brand will suffer in terms of prestige by constantly lowering your prices.

b) Get your customers used to buying only during promotions.

c) It is more difficult to sell at normal prices.

d) Feeling that your products or services are expensive when they are not for sale.

Another negative point that not everyone identifies is that your own competitors also use a lot of sales promotions. It may happen that these promotions have similarities and that customers could identify them. This may seem like a copy to the customer, which is counterproductive when selling and affects the results of your sales strategy. For this reason, it is very important to know when to carry out this type of marketing action.

8 examples of promotion to close sales

After understanding what sales promotions are, their advantages and disadvantages and how they can help your marketing and sales strategy, here are 8 examples of promotions to close sales in this 2022.

1) Quick or limited time sales.

These are sales promotions where time is the key. Generally, a product or service is placed at a much lower price than usual for a short period (1, 2 or 3 hours maximum).

2) Free trials of services or products.

This sales promotion method is very popular. The idea is to try out your product or service for a limited time. In other words, your prospect will be able to try your product or service for the days you set at no additional cost. This type of promotion usually gets very good results.

3) Free shipping.

This method is very simple, it is about offering free shipping if you buy a product x. You must take into account that it can only be applied for physical products and not for services.

4) Coupons, if you are a new customer.

In general, this promotion is very useful and especially used from online clothing stores. When you create a new account, they offer coupons from 10% to 30% off purchases. They are usually subject to certain conditions of purchase.

5) Interest-free instalment payments.

This model is very popular in most of the world. It involves purchasing the product or service and paying for it in instalments without any additional interest. Generally, the instalment price is more expensive than cash.

6) Sales are valued on public holidays.

These sales promotions are among the most effective. Generally, prices are lowered on dates like Christmas, Carnival, Halloween, etc.

7) 2x1 buy one and get two.

These promotions are usually used in online or brick-and-mortar clothing stores. They are the typical buy 1 and get 2 or buy 2 and get 3 strategy. Generally, the products with these promotions raise the price a bit.

8) Buy a product or service and get something more.

This type of promotion is not that conventional, but very often it is applied on special dates. The additional product is usually a complement to what you have already purchased.

Promotion to close more sales

Where can I apply my sales promotions?

Knowing where to apply your sales promotions is extremely important to your marketing strategy. This is mainly because, depending on where your promotions are posted, you will gain more or less exposure from your target audience. Some of the best places to apply your promotions are:

Instagram: This tool is very popular when it comes to displaying your products or services in a graphical way. Therefore, if you decide to promote here, it is very likely that you will receive a lot of messages from your potential customers for more information on promoting sales.

WhatsApp Business: Something similar happens with WhatsApp, creating an audience loyal to your brand. All you have to do is launch a simple ad on your social network or website and you will receive thousands of messages on your WhatsApp Business number.

Telegram: this tool is another of the most important for developing effective marketing actions. As long as you have a well-defined target audience, posting to a targeted Telegram group will have the effects that you want to promote your products or services.

Facebook: This social network may be the most important of all. The reason is simple, with it you can create ADS capable of spreading your sales promotions, thus receiving messages directly on Facebook Messenger or WhatsApp Business.

Your website: Last but not least, your website. Here you can keep all your sales promotions updated, your customers can see them and through your site they can write to the contact channel they prefer.

Other channels where you can promote your products or services are email or live chat. You have to keep in mind that a sales promotion campaign is applied in all these communication channels. It will attract a lot of customers and messages, so it is extremely essential to have a tool that can handle the messages and sales of your promotions. The most recommended in this case is Callbell.

What tool can help me sell more through sales promotions?

We were talking about the advantages, disadvantages and the 8 best sales promotions that you can apply to your business in 2022. With this we have gained a lot of ideas to apply to our sales strategies. The only thing we lack is the ideal tool to manage promotions and therefore potential customers.

In this case we will talk about Callbell, a tool that can help you manage the communication of all your service channels, sales and your customer service agents. We know that when you run sales promotions, you get thousands of messages from your potential customers. You can manage them regardless of their origin with Callbell. This means you can connect all the agents in your company in one place and respond to messages from all your service channels from a single platform.

With this tool, you can then semi-automate your responses, assign conversations automatically, distribute work, measure your results and, above all, do a much more efficient job: just what is most important in a sales promotion strategy.

If you want to know more about how Callbell can help you make more effective sales promotions, click here.

Frequent Questions

Where can I apply my sales promotions?

Instagram: This tool is very popular especially when it comes to displaying your products or services in a graphic way. Therefore, if you decide to promote on this social network, it is very likely that you will receive several messages from your potential customers asking for information about promotions regarding your products.

WhatsApp Business: something similar occurs with WhatsApp, which allows you to create an audience loyal to your brand. All you have to do is launch a simple ad on your social networks or website and you will receive thousands of messages directly to your WhatsApp Business number.

Telegram: this tool is another of the most important for developing effective marketing actions. As long as you have a well-defined target audience, posting to a targeted Telegram group will have the effects you want: promoting your products or services.

Facebook: This social network may be the most important of all. The reason is simple, here you can create ADS that spread your sales promotions and receive messages directly on Facebook Messenger or WhatsApp Business.

What are sales promotions?

A sales promotion is an action that a company uses or applies to a particular product or service so that they are sold more easily or are more attractive to the public.

Marketing campaigns undertaken by companies in order to attract their target audience could also be called sales promotion. These promotions are generally used to promote short-term buying actions so that sales increase rapidly. There are also other types of goals in sales promotions, such as: a registration on a web page, purchase of a subscription, purchase of an additional product, leave your email, write to customer support, etc.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct