A personalized service is a strategy that has been perfected in recent years. Customer satisfaction and loyalty depend precisely on this. Undoubtedly, it is an extremely important factor that must be considered in every company. A personalized customer service allows companies to provide greater attention to each customer, so as to differentiate assistance and specifically solve even the most particular and complex problems. Furthermore, WhatsApp is the most popular instant messaging app in the world. Every user or customer almost certainly uses it, which is phenomenal above all because it is easily accessible anywhere.

The benefits of providing personalized service with this app are manifold. Among these we find the possibility of being assisted with very short response times, sending and receiving multimedia files, voice memos or locations, verifying the company with WhatsApp, sending catalogs or even selling online.

But keep in mind that investing in a personalized service via WhatsApp is not free. This is because the aforementioned service requires an external tool that allows you to connect multiple agents and additionally use the WhatsApp Business API. One of the most recommended services is definitely Callbell, thanks to its multi-agent chat in which it is possible to connect multiple service channels, also having the possibility of extracting metrics on your business and infinite additional support and sales tools.

In this article, we will show you what a personalized service with WhatsApp is, how to get it, and what is the best platform for providing this type of service on WhatsApp.

What is Personalized Customer Service?

Companies face the difficult task of generating customer value in an ever-changing environment where the consumer is increasingly demanding. This is the harsh reality of 2022: when the customer has to decide what to buy or acquire, he will give value to any added service that can clarify all his doubts, helping him in the final decision. Currently, business models are based on three pillars: market research, positioning and strategies. While the customer decides between one or the other based on other elements: price, exclusivity and service obtained.

A personalized service has to do with the ability to participate quickly and individually on the resolution of any possible doubts that any customer may raise about a particular product or service. Personalized services have been able to win over consumers and establish long-term relationships, moving from customer to friend status.

Personalized customer service with WhatsApp

Benefits of WhatsApp’s personalized service

The advantages of a personalized service are many. Here we will share the most important ones, capable of letting you make the necessary decision to adapt your strategy so that you can better customize your customer service.

Benefits:

1) It allows you to serve your customers much faster.

2) The customer receives personalized attention through the channel he deems most convenient.

3) The attention is completely focused on the customer.

4) You are helped in the place and at the desired time.

5) All data and metrics are acquired by an external tool (Callbell).

Personalized customer service with WhatsApp

Ideas to offer a personalized service

In this section we will give you 3 very interesting ideas to ensure that you can offer a perfect personalized service to your customers:

1) Talk about a different topic other than the purchase the customer would like to make.

At this point we will focus on making the customer feel that their conversation with us is very friendly. For this reason, it is advisable to discuss various topics to establish trust between the customer and the company. If the customer trusts us, he will feel that his purchase was really wanted, and he will feel more comfortable shopping with us again in the future.

2) Show a friendly and always smiling attitude.

The idea is that the customer feels happy, which is why our attitude must be very friendly and always smiling, so that the customer feels the good mood in our words, so as to convey very positive feelings. A better attitude means a happier customer and more willing to come back to us in the future.

3) Improve attention spans and always call our customers by name.

Attention time is everything: this means that the faster we serve a customer, the greater the chances of selling the product or service we offer. For this reason, we recommend that you improve attention spans between your agents. This is a practice used by many successful or e-commerce businesses. Moreover, it is extremely important to call your customers by name, so that the treatment is 100% personalized and allows you to create a relationship based on trust and mutual respect.

Personalized customer service with WhatsApp

What is the best platform to provide a personalized customer service on WhatsApp?

There are several platforms that can help companies communicate with their customers and offer a more personalized service. These tools help improve sales and support processes. Offer a customer-centric service and above all for the customer. A great example of these tools is Callbell.

This is a very comprehensive tool for support or sales teams. This allows you to manage an unlimited number of messages, add collaborators to your support or sales teams, provide complete statistics on your communication process, it is easy to use and you can use it to further customize your service, opening up more communication channels such as WhatsApp, Instagram, Facebook or Telegram.

If you want to know more about Callbell and how this tool can help you offer a 100% personalized and customer-centric service, you can click here.

Frequent Questions

What are the benefits of WhatsApp's personalized service?

The advantages of a personalized service are many. Here we will share the most important ones, capable of making you make the necessary decision to adapt your strategy so that you can better customize your customer service.

Benefits:

  • It allows you to serve your customers much faster.
  • The customer receives personalized attention through the channel he deems most convenient.
  • Attention is completely focused on the customer.
  • You are helped in the place and at the desired time.
  • All data and metrics are acquired by an external tool (Callbell).

What is a Personalized Customer Service?

Companies face the difficult task of generating customer value in an ever-changing environment where the consumer is increasingly demanding. This is the harsh reality of 2022: when the customer has to decide what to buy or acquire, he will give value to any added service that can clarify all his doubts, helping him in the final decision. Currently, business models are based on three pillars: market research, positioning and strategies. While the customer decides between one or the other based on other elements: price, exclusivity and service obtained.

A personalized service has to do with the ability to quickly and individually participate in resolving each customer’s doubts about a particular product or service. Personalized services have been able to win over consumers and establish long-term relationships, moving from customer status to friends. Remember that this is possible thanks to external tools such as Callbell.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct