Best CRM for WhatsApp in 2025 | Callbell

WhatsApp has now established itself as the fundamental channel for all global companies. The level of growth recorded over the years is truly incredible. In fact, we are not just talking about sending messages: now, it is possible to control all possible types of customers, create and automate processes, scale business operations, and build customer loyalty. Precisely for this reason, having a CRM suitable for WhatsApp in 2025 is a fundamental necessity for all companies.

In this article, we will present the best CRMs for WhatsApp in 2025. Continue reading to discover all the advantages and features they offer.

1. Callbell – The most complete and easy-to-use WhatsApp CRM

We can say with certainty that Callbell is positioned in first place in this list as the best CRM for WhatsApp in 2025. This is thanks to the highly intuitive interface, the collaboration features, the automations present on the platform and the perfectly detailed statistics. The tool is ideal for all sales, support and customer service teams, especially those who want to centralize WhatsApp, Instagram, Facebook Messenger, Telegram and web chat conversations in one place.

Main features

• Multi-channel inbox.
• Fully automatic assignment of chats per agent or team.
• Chatbots with artificial intelligence (connected to OpenAI).
• Advanced statistics regarding team performance and monitoring.
• Mobile app and web version.
• Sending broadcast messages via WhatsApp.
• Integrations with Pipedrive, HubSpot, Slack via Zapier and much more.

Who is it for?

Ideal for SMEs, e-commerce and customer service companies that receive a large number of messages daily via WhatsApp or other messaging channels such as Instagram, Facebook or Telegram or who are looking for solutions related to automation and constant monitoring.

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2. Zoko

Zoko is mainly used by those companies that want a highly reliable connection to WhatsApp via API. This tool focuses exclusively on this communication channel and offers excellent solutions aimed at payment automation and collections control.

Pros:

• Integration with Shopify and WooCommerce.
• Automation with tags and triggers.
• Per-agent permission management.

Cons:

• Moderate to fast learning curve.
• Only compatible with the official API.

3. Respond.io – Multi-channel and workflow-friendly tool

Respond.io is a multi-channel platform that mainly focuses on automation and custom workflows. Although it is not focused only on WhatsApp, it allows you to manage multiple channels, using advanced logic.

Pros:

• Visual drag-and-drop workflows.
• Highly detailed reporting and segmentation.
• Multi-channel support.

Cons:

• Advanced features require the Enterprise plan.
• The interface is not very intuitive, being quite technical and often difficult for beginners.

4. Kommo (formerly amoCRM)

Kommo is a platform that uses WhatsApp as its main communication channel. It focuses mainly on sales; therefore, its service is entirely aimed at support, sales and call center teams. However, it offers features entirely dedicated to data analysis, statistics and chatbots.

Pros:

• Sales funnel visualization.
• Direct web chat widget.
• Basic automation.

Cons:

• Some integrations require high or advanced level configurations.
• It is not effective in customer service and technical support.

5. Wati

Wati can be considered a very good option if you already work with the official API or if you need to automate responses, control chats and connect multiple agents to the same WhatsApp number. This tool also offers advanced features such as WhatsApp Ads, a single inbox, code-free chatbots and a very interesting WhatsApp catalog.

Pros:

• Great option if you have a large volume of messages.
• Configurable chatbots and autoresponders.
• Ideal for medium and large companies.

Cons:

• Works exclusively with the API.
• No official mobile app.

Conclusion

In 2025, Callbell can really be considered the best ally to serve all customers on WhatsApp, monitoring your team. This is thanks to the multiple communication management features, the automation of chatbots, the possibility of creating sales funnels, marketing campaigns to be carried out on WhatsApp and the assignment of chats to groups or individual agents. It can therefore be defined as one of the best options for this 2025, giving you the possibility of serving all customers efficiently and quickly, using different communication channels.

So, what are you waiting for? Create an account Callbell takes business communication to the next level.