Today we are going to explain how you can connect WhatsApp with Zendesk, using the Callbell API.

To get started, you must first have an account with Callbell and another account in Zendesk.

WhatsApp <--> Zendesk

What is Zendesk?

This platform is a perfect tool for customer service, specializing in focusing on a company’s communications in one place. This includes different types of interactions like: tickets, emails, social media, phone calls and chats. This tool offers an all-in-one service and stands out for being one of the best CRMs entirely dedicated to customer service.

This tool has several features capable of helping all agents who have the task of dedicating themselves only to customer assistance, call centers and sales. It can be connected to multiple tools via an API and its interface is extremely simple to use. It is a cheap platform compared to the others on the market today and the onboarding process is really basic.

WhatsApp <--> Zendesk

What is Callbell?

Callbell is a SaaS platform focused on communication between companies and customers through messaging apps.

It is a collaborative chat tool to which companies can link their Facebook page, a WhatsApp account through the WhatsApp Business API, Instagram business and Telegram, to centralize support channels and provide a better customer experience to the final client. All in a single centralized solution. 

Additionally, Callbell offers a multitude of sub-functionalities designed to improve sales, this includes specialized metrics, automatic routing, internal chats between agents, the possibility of creating a digital catalog for the company and much more.

How to integrate WhatsApp to Zendesk – Main method

What you must do to integrate these two platforms is:

1) Create a Callbell account and integrate WhatsApp

2) Create a Zendesk account.

After you have created your accounts, you will be able to use the Callbell API documentation to link your WhatsApp Business account to Zendesk for whatever you want and according to your needs.

The most common case used by companies in all sectors to link WhatsApp to Zendesk is the management and synchronization of contacts. This is made possible by the section of the Callbell API documentation dedicated to contacts. 

This is how you can, for example, automatically synchronize WhatsApp contacts generated in Callbell with the Zendesk contacts section (and vice versa).

WhatsApp <--> Zendesk

How to integrate WhatsApp to Zendesk with Zapier – Alternative method

Zapier is a service that allows you to automate operations between applications and different web platforms. The way it works is by creating “ zaps ”, that is, automation rules that are triggered by certain events, (for example, the creation of a new item in a certain list).

When a “ zap ” is activated or executed, Zapier can perform a specific action, (for example, the creation of a new contact in a CRM ).

If you want to save valuable time on implementation or don’t have a team that can develop these integrations, you can use the official Callbell Zapier integration to connect WhatsApp with Zendesk . One of the strengths of using Zapier is precisely the ease and speed of integration. The downside is instead the cost of Zapier.

Connect WhatsApp to Zendesk
With the Callbell – Zendesk integration through Zapier , companies can automatically create new contacts in Zendesk by leveraging Callbell Webhooks, and also populate and centralize existing contact information in Zendesk based on customer interactions through Callbell.

This allows companies to understand in a focused way the behavior and preferences of their customers by observing all the interactions they have with the company.

To do this, the first thing to do is:

1) Create a Callbell account and integrate WhatsApp

2) Create a Zendesk account

3) Create a Zapier account

Once this is done, you will only have to link Callbell and Zendesk with Zapier and program the necessary “ zaps ” for the operations you want.

Frequent Questions
What is Zendesk?
Zendesk is a customer service platform that centralizes different forms of communication between customers and companies through a ticket system. This includes a number of social networks such as Facebook, Instagram or even YouTube, email marketing applications, phone calls and live chat.

This is how this platform has become a powerful tool for companies. It offers different solutions such as CRM, customer service, sales and much more.

Zendesk promises to centralize communications and offer different types of conversation experiences, keeping human contact with customers simple and efficient.

What is Callbell?
Callbell is a SaaS platform focused on communication between companies and customers through messaging apps.

It is a collaborative chat tool to which companies can link their Facebook page , a WhatsApp account through the WhatsApp Business API , Instagram business and Telegram , to centralize support channels and provide a better customer experience to the final client. All in a single centralized solution.

Additionally, Callbell offers a multitude of sub-functionalities designed to improve sales, this includes specialized metrics, automatic routing, internal chats between agents, the possibility of creating a digital catalog for the company and much more.

964aef37cbd523c1a8d2250157bf3829?s=100&d=mm&r=g - How to connect WhatsApp to Zendesk | Callbell

About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct