How to verify your Business on Facebook Business Manager without having problems

Many businesses, nowadays, need to verify their Business Manager on Facebook for various reasons. Apparently, it may seem like a simple process; however, many companies find themselves with applications rejected for various reasons, without understanding why they were rejected. That is why, in this article, we will address this doubt.

Indeed, we will explain how to correctly verify your business without having problems.

What is Business Verification on Facebook?

Verifying your Business Manager on Facebook is essential to access unique and special features, such as connecting to the WhatsApp Business API. Using this tool is useful for the following advantages:

• Schedule limited advertising campaigns (special campaigns for the sale of items or services moderately prohibited on Facebook, like casinos).
• Use advanced features such as WhatsApp, Business API or Instagram Shopping.
• Increase loyalty and transparency for customers.

Without an approved business verification, the functions and privileges obtained within Meta Business Manager will always be extremely limited.

Why are there so many rejections for BM verification on Facebook?

Before understanding and learning how to verify your business on Facebook, it is crucial to understand why many requests are rejected: as they say, you cannot solve a problem without understanding its root. That is why, the real solution arises from knowing the facts, not from haste.

So, why was our request rejected?

• Invalid or outdated documents.
• The company name in the BM does not match the one on the official documents.
• The web domain contains content prohibited by Facebook (Alcohol, diets before or after, etc.).
• Incomplete or too confusing information in the Business Manager.

For this reason, we recommend that you review everything, so that the data matches perfectly between the documents, the website and the BM profile.

Step-by-Step Guide to Verify Your Business in Facebook Business Manager Without Getting Rejected

1. Make sure you meet all the basic requirements

Before launching the app, make sure you have the following items with you:

A. An active and functioning website for your business, always compliant with Facebook policies.
B. A professional business email.
C. Up-to-date official documents from your business (like a business registration).

2. Set up your Business Manager profile correctly

Log in to Business Manager and make sure that:

• The name of the business is the same as it appears on the official documents, always spelled correctly.
• The address, phone number and website match perfectly.
• The business category is appropriate for your business.

Never make up any data, try to falsify documents or create fake numbers or websites.

3. Verify your domain

Before requesting domain verification, make sure you have performed the following steps correctly:

• Verify your web domain in Business Manager (Security Settings > Domains).
• Add the TXT record provided by Facebook for your hosting provider or DNS.
• Wait for the domain to appear as “Verified”.
• Make sure that the website always complies with the policies set out by Facebook.

4. Prepare the required documents

Although the choices vary by country, you can upload a wide variety of documents. Typically, Facebook requires:

• Official document of incorporation of the company.
• Utility bill or bank statement with the name and address of the company registered.
• In some cases, the official identification of the legal representative.

Important: You must always make sure that the scans you make are perfectly legible and free of graphic alterations, like scratches, tears or stains.

5. Send the verification request

Now you can send your request, having all the documents well-ordered and meeting the requirements set by Facebook. To begin the verification process, go to:

Business Manager > Business Settings > Security Center > Business Verification

• Follow the steps indicated by Facebook.
• Attach all the requested documents.
• Choose the verification method (either by business email or by phone number).

As a friendly tip, in order to speed up the process, we recommend using the business or institutional email address to demonstrate the authenticity of your company.

Some Additional Tips to Avoid Receiving Rejections

1. Always be careful to check that all the data matches perfectly, considering that, if something does not match, you could receive rejections.

2. Do not use free domains or email addresses to perform the verification.

3. Do not try to verify if your website is incomplete, not compliant with policies or “under construction”.

4. If Facebook asks you for additional information, act promptly: you will have little time to respond.

What to do if you receive a rejection for verification by the Facebook Business Manager?

Actually, there is not much you can do to review the reason for the rejection, other than checking that all the information provided is correct, using a different document for verification, and correcting any errors.

Finally, after making sure that everything is well organized and correct, resubmit your request, hoping that it will be accepted.

If, this time too, the request is not accepted, you can appeal through Meta Support.

Conclusion

As you can see, verifying your company is not a complicated process in itself, if you follow all the rules. The secret is:

• Keep all the documentation always up to date.
• Make sure that the information is correct and accurate.
• Follow the process with patience and attention to detail.

If you follow the steps listed above to the letter, we guarantee that Meta will verify your company without any problems.

And, in case you were already thinking about improving your customer service or increasing your sales via WhatsApp, Instagram, Telegram or Messenger, Callbell will be your best ally.

In fact, with Callbell, you can:

• Manage all chats in a completely organized way and in one place.
• Automate responses via chatbots and OpenAI artificial intelligence.
• Get metrics and sales funnels directly on your WhatsApp number.
• Expand your service without ever losing the warmth of a human agent.

By doing so, after verifying your business, you will be able to make the most of Meta, integrating your strategy with the help of Callbell and increasing your sales, offering a better service and growing professionally.

Good luck with the verification and see you at the next step! If you want to try Callbell for free for 7 days, you can click here.