After-sales resellers found themselves forced to adapt the own way to do business. All this happens just to reach a bigger audience, achieving better goals during the process of their activities. Nowadays, most people, just like us, are looking for replacement parts on social networks like Facebook marketplace, Instagram or WhatsApp. This led companies to adapt their own communication models to be used on the aforementioned social networks. One of the most popular and excellent communication channels is WhatsApp and after-sales resellers know this perfectly.
Being a very easy and accessible product, WhatsApp has become an indispensable tool able to improve the customer service, by strengthening business relationships.
In general, when a person looks for replacement parts online, tends to notice an announcement capable of attracting his attention, so he enters the post, investigates the companies that made these advertisements and then proceeds to doubts and questions using WhatsApp.
Speaking of replacement parts, it is fundamental to offer a powerful, reliable and safe customers service. That is why we have come up with these guidelines to help your parts selling process in a very effective way using WhatsApp.
No more talk, now we have to talk about replacement parts dealers on WhatsApp: Guide 2023
Giving the customer support using WhatsApp can definitely not be achieved in a day. When you have a very big number of messages each day, it is extremely easy to feel overwhelmed, looking at that email full of messages you know you cannot reply to. If this is your case, you are in the right place.
We will describe you some strategies and secrets that can help you improve organization and communication on WhatsApp for the requested replacement parts.
Fast and customized answers
One of the most appreciated aspects by customers is to receive extremely fast answers that can clarify their doubts. If you have to use WhatsApp Business, you will find this feature able to configure in advance in order to help your customers with fast and crystal clear answers to solve the most common problems that can occurred.
Established working hours:
We have to consider that respecting some established working hours could improve the results. By getting customers used to writing at a certain time, it will be possible to reduce response times, by focusing our attention on the communication in a single time period, improving the work of our team.
One of the most important features present on WhatsApp are the automatic answers: with this tool you will be able to reply and solve all the possible doubts and problems explained by a customer, by decreasing the volume of messages and giving agents more time to answer more difficult questions.
Creation of groups or broadcast lists
We have already discussed this tool in previous articles, mailing lists and groups are extremely important elements, if you know how to use them. Create these lists to advertise healthy, not spamming, by allowing your potential customers not to feel disturbed, managing them to develop empathy and trust between them and your company. You will see very important results.
Our customer’s loyalty is very hard to achieve, it takes time, effort and dedication. In this particular sector it is essential and, thanks to WhatsApp, it is possible to retain customers, if it is used in the right way. This app is an extremely popular direct messaging tool full of users. Companies dedicated to the sale of replacement parts possess contact lists aimed to promote their own products directly on WhatsApp. Being a highly practical platform, customers take a positive view of this advertisement, increasing sales and reputation.
Some of the things you can do with WhatsApp regarding the replacement parts field are:
Exclusive promotions and customized offers
WhatsApp is a perfect channel to send exclusive promotions and highly customized offers to your customers. Use this platform to give discounts, promotional codes or special sales.
Alerts regarding new products and updates
Keep your customers always informed about news and updates via WhatsApp. Send customized messages in order to highlight the benefits and features of a specific product, by providing links to pages on your website.
Reminders for maintenance and replies
In the replacement parts field, there are products that need to be updated periodically. Use WhatsApp to send reminders to your customers about maintenance or the availability of replacement parts needed for upgrades.
Personalized and fast customer service
WhatsApp allows completely direct and rapid communication with your customers in order to offer an unforgettable assistance service. Be sure to reply quickly to all doubts, by providing technical advice or helping solve customer issues.
Efficiency and productivity are extremely important elements for creating a successful business. WhatsApp, along with Callbell, offers advanced functions that can increase the efficiency and improve the productivity of your own company. What can I do with Callbell and WhatsApp?
Centralization of interactions
Callbell gives you the ability to be focused all messages from WhatsApp to a single platform. This means you can manage and organize all the chats you had with customers from one place.
Ability to assign agents and teams
Callbell allows you to assign specific agents to each WhatsApp chat. This tends to simplify tasks and workload distribution within the team.
Automatic answers and preset templates
Both WhatsApp and Callbell offer you automatic answers and preset templates.
Callbell provides a data panel in order to monitor conversations, by obtaining metrics that relate to customer service and sales.
API integrations with other tools
Last feature but at the same time important. This offers integrations with other tools and systems, like CRM or inventory management. This integration allows for bigger automation and data synchronization, by reducing workload and improving operational efficiency.
How can WhatsApp help aftermarket dealers streamline the customer service process?
WhatsApp allows direct and fast communication with customers, which facilitates the resolution of queries, the attention of orders and the provision of relevant information immediately. By using WhatsApp, aftermarket dealers can reduce response times, streamline the customer service process, and provide more efficient service.
What are some effective strategies to build customer loyalty through WhatsApp in the aftermarket distribution industry?
An effective strategy to build loyalty is to offer exclusive promotions and personalized discounts through WhatsApp. In addition, keeping customers informed about new products, updates, and maintenance or spare parts reminders also builds loyalty. Using WhatsApp to send thank you messages, request feedback and provide a personalized and agile customer service are other strategies that generate loyalty in the spare parts distribution sector.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct