Differences between the WhatsApp Business API and Coexistence using Callbell

WhatsApp is and will continue to be the preferred communication channel for millions of users around the world. In the business world, this platform represents an opportunity to connect with customers quickly, directly, and highly personalized. However, when it comes to professionalizing WhatsApp implementation within a team, some fundamental questions arise.

Is it better to use the WhatsApp Business API directly or choose a solution that combines the API with the WhatsApp Business app, as Coexistence does with Callbell?

In today's article, we'll explore the key differences between these two options so you can understand which is the best choice for your needs and your business.

What is the WhatsApp Business API?

The WhatsApp Business API is the official version of WhatsApp, designed for medium and large businesses that need to handle a very high volume of messages. Its main advantage is the ability to connect WhatsApp to external platforms, such as CRMs, chatbots, customer support tools, or highly automated marketing systems.

With the API, you can:

• Manage messages from a CRM with multiple connected agents.
• Integrate chatbots capable of automating responses.
• Configure broadcast messages.
• Obtain advanced performance metrics.

Despite this, the standard API has a major drawback: upon activation, the company may no longer have access to the WhatsApp Business app on its mobile device, making it impossible to use common features, like:

• Groups
• Statuses
• In-app chat history
• Contacts saved directly to your phone

What is Coexistence with Callbell?

With Callbell and Coexistence, the platform allows companies to implement the official WhatsApp API without ever having to give up WhatsApp Business.

Setup is extremely simple: simply scan a QR code, and from that moment on, your WhatsApp account will be officially linked to Callbell. The biggest and most important difference here is that, despite using the API, your company will retain all its mobile features.

This means you can continue to enjoy:

• WhatsApp groups to coordinate with customers or the community
• Statuses
• Contacts stored in the app
• Chat history, even on mobile devices

At the same time, your team will gain access to all the benefits of Callbell as a customer management and support platform:

• Unified inbox for all teams
• Customizable chatbot with or without artificial intelligence
• Automatic chat assignment rules
• Tags, internal notes, and sales funnels
• Metrics reporting module
• Broadcast campaign sending

Which option is best for your business?

The answer to this question always depends on the level of flexibility you're really looking for:

• If you choose the traditional WhatsApp Business API, you'll have access to all the most advanced features, but you'll lose access to the app.
• However, with Callbell's Coexistence, you can have both worlds: the power of the API with a multi-agent CRM and all the classic features of the mobile app.

Conclusion

While the standard API is truly an excellent tool, it has limitations. That's why we at Callbell want to offer you a flexible solution that combines the best of both options, while maintaining the traditional API for anyone who wants to integrate it into their operations. This way, your company will retain the WhatsApp Business features you already know, while being able to access advanced tools to increase productivity, measure results, and turn chats into growth opportunities.

Try Coexistence now by clicking here. 🚀