The three best WhatsApp CRMs that will help your business grow in 2026

WhatsApp has become the number one sales and customer service channel for English-speaking audiences. However, responding to messages from a single phone is no longer enough, especially as your business begins to grow.

This is why more and more businesses are using various WhatsApp CRMs that allow them to monitor, control, and improve chats with their customers, regardless of time, location, or the volume of messages they receive each day.

We know that a rapidly growing company can receive thousands of messages daily, and this becomes difficult to manage without the right tool. That is why in this article, we want to show you the three best WhatsApp CRMs for 2026.

Let's get started!

What is a WhatsApp CRM and why does your business need one?

A WhatsApp CRM is a platform that connects WhatsApp (usually via the WhatsApp Business API or Coexistence) with customer management tools, allowing you to have:

• A shared inbox
• Multiple agents who can answer customer questions
• Multiple connected WhatsApp accounts
• Contact history
• Tagging and segmentation
• Automations and chatbots
• Integrations with other tools
• An internal CRM
• Performance reporting

A WhatsApp CRM used through a BSP is ideal for any company looking to improve customer communication by managing and monitoring their agents, automating processes, and developing specialized strategies using all the information gathered from the CRM itself.

1. Callbell, the best multichannel CRM for WhatsApp in 2026

Callbell is one of the most popular platforms in both Europe and Latin America for customer service directly on WhatsApp. This platform is especially suited for companies requiring multichannel solutions and ongoing collaboration.

This CRM for instant messaging apps allows you to simultaneously manage WhatsApp across multiple channels, along with Instagram, Facebook, Telegram, and even a live chat developed directly by Callbell. All from a single, unified inbox, designed and optimized for all customer support, sales, and call center teams, who receive hundreds of interactions daily and require a tool capable of providing specific features to improve customer service, monitoring, and the performance of salespeople, agents, and team leaders.

What are the most important features that Calbell offers on its platform?

• Shared inbox for all teams.
• Automatic interaction assignment.
• Tags and funnels for customer classification.
• Chatbots and automations without the need for programming.
• Response time, performance analytics, and more.
• Integration with the official WhatsApp API.
• Compatibility with WhatsApp Coexistence (use the WhatsApp Business app and the API simultaneously)
• Cross-platform integration via Zapier
• Automated AI agents
• Incoming WhatsApp calls.

Who do we recommend Callbell for?

Now, let's talk about what's really important for your business. We know you want to know whether Callbell is the ideal solution for you. The answer is yes, because it works extremely well for both medium and large businesses, which receive a large number of messages daily via WhatsApp and other social media.

Companies looking for simple, easy-to-implement solutions that can significantly improve their interaction processes are ideal for:

• Companies with support and sales teams.
• Companies receiving a high volume of inquiries.
• Companies seeking true omnichannel support.
• E-commerce
• Service companies
• Sales teams
• Companies using multiple messaging channels

Callbell is an extremely easy-to-implement, highly intuitive tool that allows most businesses to easily and quickly adapt it to their work processes.

2. Wati CRM for WhatsApp, entirely focused on sales and leads

Wati is an automation platform with CRM features for WhatsApp, entirely focused on creating chatbots and workflows. It allows all businesses to create automatic replies, interactive menus, and messaging campaigns. This tool is primarily aimed at businesses looking to automate their processes and customer support, thus reducing reliance on staff.

It also offers integrations with APIs, external tools, and payment systems, including shared inbox functionality for smaller teams. Its main strength is conversational automation. This can bring both advantages and disadvantages to your business. One disadvantage is that it requires technical setup and can be complex for most users.

It's important to keep in mind that this isn't a traditional sales CRM, but rather a WhatsApp automation platform.

It is ideal for: real estate agencies, car dealerships, and sales teams with a large number of leads.

Benefits of Wati

• Automatic lead assignment
• Detailed contact history
• Performance metrics for each individual agent
• Integrations with forms and portals

Things to consider

• Less focus on omnichannel strategies
• Greater focus on automation

3. HubSpot + WhatsApp – Complete CRM for B2B Businesses

HubSpot is an all-in-one CRM platform, entirely dedicated to sales, marketing, and customer management. This tool allows you to centralize contacts, opportunities, pipelines, and sales automation. This means it is not just a CRM for WhatsApp, but a complete marketing hub with the option to also integrate with WhatsApp, although this integration is limited to third-party providers and APIs. It's primarily aimed at B2B companies, agencies, and well-structured sales teams.

It also offers powerful automation, reporting, and analytics tools, including modules for marketing, automation, email, and a free CRM. However, its learning curve is considered moderate to steep, and the cost can increase depending on the features requested and the number of users. If you're considering implementing this tool, you should keep in mind that it's not designed for intensive WhatsApp customer service management.

It is ideal for: agencies, B2B companies, and longer sales processes.

HubSpot is not a WhatsApp CRM, but it does allow WhatsApp integration through third-party providers, combining:

• Sales pipeline
• Marketing automation
• Advanced reporting

with direct WhatsApp messaging.

Benefits of HubSpot with WhatsApp

• Complete sales funnel management
• Marketing automation
• Integration with email, forms and ads

Things to consider

• Indirect WhatsApp integration
• More complex setup
• Higher costs for advanced plans.

Common mistake when choosing a WhatsApp CRM

One of the most common mistakes when choosing a WhatsApp CRM is choosing a tool based entirely on price. This is a mistake many companies make without analyzing their actual business needs and determining the best tool for their needs. Many companies end up using a CRM designed entirely for sales when their primary concern is customer service, or vice versa. This can create inefficient processes and ultimately result in an extremely poor customer experience.

It is also common to underestimate key factors, such as scalability, integrations, ease of use, and technical support.

Conclusion

As you have seen from this article, there are several very interesting WhatsApp CRM options available in 2026. Our recommendation is definitely Callbell, thanks to its ease of use, the support it provides to its users, and the quality of service on the platform.

Undoubtedly, integrating Callbell into your communications process will quickly and easily improve the effectiveness of your communication with all your customers.

If you would like to try the platform free for 14 days, you can click here.