In this article we will analyze how your company can connect WhatsApp to Hubspot , using the Callbell API.

To proceed you must have a Callbell account and a Hubspot account.

WhatsApp <--> Hubspot

What is Hubspot?

HubSpot is a SaaS software primarily used for customer relationship management (CRM) and marketing. It offers a number of tools to help companies manage contacts, increase website traffic, convert visitors into customers and analyze the results of marketing activities. In addition, HubSpot also includes features for customer service and internal collaboration. It is a complete solution to help companies grow through marketing and sales.

WhatsApp <--> Hubspot

What is Callbell?

Callbell is a SaaS platform focused on communication between companies and customers through messaging platforms. It is a collaborative chat tool where businesses can connect their Facebook page , WhatsApp account via WhatsApp Business API , Instagram business and Telegram to centralize support channels and provide a better end customer experience, all in one single centralized solution.

How to Integrate WhatsApp to Hubspot – Main method

If you haven’t already done so, first you need to:

1) Create an account on Callbell and integrate WhatsApp

2) Create an account on Hubspot. 

A once done you can start using the Callbell API documentation to connect your Company WhatsApp account to Hubspot according to your needs.

One of the most common use cases for businesses looking to connect WhatsApp to Hubspot is for managing and syncing contacts. These operations are possible thanks to the section of the Callbell API documentation dedicated to contacts. With it, for example, it will be possible to automatically synchronize the WhatsApp contacts generated on Callbell with the contact section of Hubspot (and vice versa).

WhatsApp <--> Hubspot

How to Integrate WhatsApp to Hubspot with Zapier – Alternative method

Zapier is a service that allows you to automate operations between web applications. It works by creating “zaps”, which are automation rules that are triggered by certain events, (such as creating a new item in a list or receiving a new message). When a zap is triggered, Zapier can perform a specific action, (such as creating a new contact in a CRM).

If your IT team is less savvy, or you want to save valuable implementation time, you can use the official Callbell integration on Zapier to connect WhatsApp to Hubspot . One of the strong points of using Zapier is precisely the ease and speed of integration. The disadvantage is instead constituted by the cost of Zapier.

Connect WhatsApp to Hubspot

With the Callbell-HubSpot integration via Zapier, businesses can automatically create new contacts in HubSpot leveraging Callbell Webhooks, as well as update existing contact information in HubSpot based on customer interactions via Callbell. This allows companies to have a complete and up-to-date view of customer interactions and to better understand their needs and preferences.

If you haven’t already done so, first you need to:

1) Create an account on Callbell and integrate WhatsApp

2) Create a Hubspot account.

3) Create an account on Zapier

Once this is done, all you have to do is connect Callbell and Hubspot to Zapier and program the zaps necessary for the operations you want.

Frequent Questions

What is Callbell?

Callbell is a SaaS platform focused on communication between companies and customers through messaging platforms. It is a collaborative chat tool where businesses can connect their Facebook page , WhatsApp account via WhatsApp Business API , Instagram business and Telegram to centralize support channels and provide a better end customer experience, all in one single centralized solution.

What is Hubspot?

HubSpot is a SaaS software primarily used for customer relationship management (CRM) and marketing. It offers a number of tools to help companies manage contacts, increase website traffic, convert visitors into customers and analyze the results of marketing activities. In addition, HubSpot also includes features for customer service and internal collaboration. It is a complete solution to help companies grow through marketing and sales.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct