Not all people or businesses want to use WhatsApp as their primary method of communication. Many prefer external platforms that allow them to have a control center of their activity on social networks. For this reason, in this article we will list the best alternatives to WhatsApp Business.

WhatsApp Business was created to meet all the needs of companies that wish to communicate with their customers in a simple and fast way. There are not many apps that allow you to do this, or that come close to the services offered by WhatsApp Business. However, there are tools that focus on centralizing incoming conversations on WhatsApp and distributing them on a multi-agent platform.

This is definitely a big plus, since WhatsApp cannot be opened on more than 4 devices at the same time and has many restrictions. Businesses use WhatsApp to offer customer service or sales, but even if it is the most popular app, it is not the only alternative you can choose to develop your business.

What are the best alternatives to WhatsApp Business?

There are several alternatives for WhatsApp Business, in this article we will mention some the most popular ones:

Callbell

Callbell is a tool developed mainly for companies that want to offer sales or support to their customers through social networks (Instagram Direct, Telegram, Facebook Messenger or WhatsApp).

Its platform offers features developed specifically for the business environment. It features a section on metrics, so you can always keep an eye on your business. Moreover, you also have the option to activate automatic routing that assigns conversations, internal chat between agents, derivation of conversations in one place.

It centralizes all conversations from different social networks into a single mailbox, where messages are assigned to support agents available in your company.

Without a doubt, Callbell presents itself as the best option and alternative to WhatsApp.

Facebook

Facebook is an alternative to WhatsApp. It recalls the messaging app. The Facebook Messenger app is very popular and Facebook is the largest social network in the world. So the possibilities are almost the same, with the addition of the Facebook market and an entire advertising platform that could dramatically increase contacts and conversations on its app.

Plus, let’s not forget all the advantages that Facebook offers in the field of marketing and its ad integration with WhatsApp. It makes this platform very special for developing your sales process or customer service. You can also boost your WhatsApp account using Facebook. However, you should manage the platforms from two different accounts and a single service agent; therefore, this alternative also has significant disadvantages.

Telegram

Telegram is another great alternative to WhatsApp. As the most popular instant messaging app, Telegram somehow fulfils the same features. However, it has many additional features that make it different from WhatsApp.

As you well know, Telegram is a tool that allows you to create bots and edit groups and chats to your liking. This feature has been very successful since it has allowed several companies to create their own automated customer service systems and bots to answer frequently asked questions.

This is how this app becomes a very interesting alternative to WhatsApp. However, the level of users using it is much lower than WhatsApp, which is a big drawback for sales and customer service for a  business.

Instagram Direct

Instagram Direct is one of the most popular social networks: together with WhatsApp, it shares the largest number of users on the Internet. Thanks to this, companies have started to develop businesses within this platform. This is how Instagram Direct becomes an important tool for managing sales, serving customers and providing support in every business. However, it also presents difficulties, as it does not offer clear message statistics, it does not allow for more than a few users, and its chat tool is not optimized for business use.

Other disadvantages of the platform are the inability to send files, or invoice through the platform, and it is difficult to connect it with other tools such as Facebook or WhatsApp.

Line

Line is one of the most popular mobile messaging apps to date. It has more than 300 million users, making it capable of competing strongly with WhatsApp. Moreover, it is also used by businesses to offer services such as customer service or sales.

However, this application was created in South Korea, so its largest audience is of Eastern origin. It is definitely a drawback if the place where you want to use it is Latin America. Remember that a messaging app is of little use if it has no active users in the necessary region.

Alternatives to WhatsApp Business

What is WhatsApp Business and why should we look for an alternative?

WhatsApp Business is a messaging app designed as an alternative to WhatsApp, for businesses. This app was developed with different features than the standard app, so that companies could use it to offer sales and support services, as well as to promote their own products or services.

This app has great features like the product catalog. However, it also has drawbacks. While you can sell through this app, it is not optimized for customer service or support and is not intended for sales teams or call centers.

Why look for an alternative to WhatsApp Business?

It is very important to understand that WhatsApp Business, despite having some great business features, it is not the best solution for developing customer service, managing sales or simply connecting with people. This is because when companies have a large volume of leads or messages, WhatsApp becomes unsustainable, as the platform was not designed for such activities.

That is why we recommend to look for an alternative that allows you to manage leads and messages in an easy way, so that a sales team can connect directly with the different agents on WhatsApp and serve customers, distribute leads or even assign chats. That’s where Callbell comes in: it has features that allow you to connect multiple agents to a WhatsApp account and manage a large volume of leads in an organized, simple way, with metrics and specialized functions, in the field of assistance and sales.

Advantages and disadvantages of WhatsApp Business

Each tool has advantages and disadvantages, despite being such a popular app. It possesses unique features and lacks some features that could improve the business environment. Here we show you what are the advantages and disadvantages of using WhatsApp Business for your business:

Benefits

1) It’s free

2) Product catalog

3) Stable and safe

4) Groups

5) Chat Backup and assignment

Disadvantages

1) You can’t organize your messages

2) You cannot open it on more than 4 devices

3) Messages are lost on each device separately

4) Very inefficient for customer service or sales teams

5) Does not provide message metrics or statistics

Alternatives to WhatsApp Business

Callbell as the best alternative to WhatsApp Business

Callbell, a very popular platform in the SaaS community, is one of the best tools for managing messages on social networks and, consequently, the best alternative to WhatsApp Business. Generally, these types of apps are very expensive, so finding one that is cheap and efficient at the same time is very difficult.

Callbell has all the most important message management features, such as:

Management of chats from different social networks such as WhatsApp, Telegram, Instagram or Facebook, multi-agent chat also with WhatsApp, message statistics, statistics of your activity, statistics and control of your agents.

Although Callbell doesn’t have many integrations, these are constantly improving, and new tools are constantly being created, that will help you with your business, user support is very good and they are always willing to help you, finally, the aesthetics of the platform is minimalist and very user-friendly. Purchasing this tool is undoubtedly an excellent investment, for managing messages on social networks, sales teams or call centers. Perfect for both small and medium-sized businesses.

Frequent Questions

What are the advantages and disadvantages of WhatsApp Business?

Each tool has advantages and disadvantages, despite being such a popular app. It possesses unique features and lacks some features that could improve the business environment. It should be noted that all the missing features in WhatsApp at the sales and customer service level are present in Callbell.

Benefits

  • It’s free
  • Product catalog
  • Stable and safe
  • Groups
  • Chat backup and assignment

Disadvantages

  • You can’t organize your messages
  • You cannot open it on more than 4 devices
  • Messages are lost on each device separately
  • Very inefficient for customer service or sales teams
  • Does not provide message metrics or statistics
Why look for an alternative to WhatsApp Business?

It is very important to understand that WhatsApp Business, despite having some great business features, it is not the best solution for developing customer service, managing sales or simply connecting with people. This is because when companies have a large volume of leads or messages, WhatsApp becomes unsustainable, as the platform was not designed for such activities.

That is why we recommend you look for an alternative that allows you to manage leads and messages in an easy way, so that a sales team can connect directly with the different agents on WhatsApp and serve customers, distribute leads or even assign chats. That’s where Callbell comes in: it has features that allow you to connect multiple agents to a WhatsApp account and manage a large volume of leads in an organized, simple way, with metrics and specialized functions in the field of assistance and sales.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct