Since Facebook’s acquisition of WhatsApp, it’s no secret that the app hasn’t stopped receiving constant updates, improvements and innovations. One of these innovations was the second WhatsApp app called WhatsApp Business, an app designed to make interaction and communication between large and small businesses and their users, customers and audiences easier.

The instant messaging giant, in its quest to improve the app and make it one of the  leading commercial channels ever, has continued to reinvent itself and had added new and interesting features for its users, one of the most popular updates being the WhatsApp Business catalog

In this article, we will explain how you can create, set up and use this WhatsApp Business feature to develop and scale your business, as well as talk about the things you should consider when using this tool, who can use it and what kind of items or services you can post on it. Remember that WhatsApp has some guidelines that we need to follow in order to avoid any problem.

What are WhatsApp catalogs

WhatsApp Business catalogs are a new feature of the instant messaging app, similar to those that many other social networks have, however it has its own peculiarities and novelties: the main goal of this tool is to allow large and small businesses to showcase their products and/or services to the general public through WhatsApp. In this way it is possible to make sales, see more information about what is being marketed, make orders or reservations. Among other things, it allows us to provide a much more professional and automated assistance through the app.

These WhatsApp catalogs have become the place where any type of company can add their products or services and show them to the public, but there’s more: you can also add descriptions, important information such as price or technical data. It is certainly a tool that will help share all the company’s products or services quickly and easily.

How the WhatsApp catalog works

When a person clicks on our WhatsApp Business profile, a window opens and they will be shown some information, including a box indicating that our account is business.
How the WhatsApp catalog works
Next, we’ll be able to see a small description of our business along with the hours, address and other important information such as the Instagram account or the business sector.
How the WhatsApp catalog works
After the information section, we can view the catalog that appears in the form of shared images, in this case we must appeal to creativity and develop attractive images that can show the products or services in a professional way.
Come funziona il catalogo WhatsApp

Once you click on the catalog, another window opens with more information: first a main image appears that tells us the name of the company along with a brief description, then we’ll see each image of the catalog that we have created with its corresponding description and information about the product or service we are promoting. Finally, we can add a call to action for people to send us their comments along with a Message button. 

How the WhatsApp catalog works

How to create an items catalog within WhatsApp Business

It is no secret that WhatsApp strives to make its platform very user friendly and simple, and in this regard, creating catalogs in WhatsApp Business is no exception! Now, to make a successful catalogue you’ll have to follow the steps that we will show you:
1) Log into your WhatsApp Business app and go to Settings – Business Tools
How to create an items catalog within WhatsApp Business
2)Then we will select the option called “Catalog” to view all the options
How to create an items catalog within WhatsApp Business
3) Next, we will see a new section where we can view our profile photo along with the our company description, here we will touch the + icon to start creating the products in the catalog
How to create an items catalog within WhatsApp Business
4) Now we can add all the details of our products, first by adding one or more images followed by the product description, price and name, then the additional options, where we can add a link and the article code if necessary.
How to create an items catalog within WhatsApp Business

5) Now we just have to wait, once our product is published in the catalog it will be reviewed by WhatsApp Business so that they will evaluate if it complies with commercial policies. A clock icon will appear at the top of the product and after a while this icon will disappear if all is well, and the product will be successfully published

6) Finally, once you have followed all these steps for each of the items that make up your catalog, and all of them have been approved, your contacts and customers can start asking questions, making purchases or requesting the catalog from your profile, while you get to do almost nothing, incredible, right?

How to share the products of your catalog on WhatsApp

1) First you need to enter a chat in your WhatsApp Business app and start a conversation

2) Then you have to click on the symbol of the tool next to the text field (it is the same icon that we touch to send an image or a file)

3) Then we must select the one called ”Catalog” from all the tools, and click on it

4) Finally, we only have to select the product or service we want to share and it will be sent automatically. Remember that before doing this you must first create your catalog and configure all your products and/or services.

Which tool can help you increase sales productivity through WhatsApp Business?

We all know that WhatsApp has some limitations in terms of the number of users who can work on the same phone line, and this is obviously a serious problem for companies that use the app for their business, because only one phone and one WhatsApp Web window is allowed to be connected at the same time, for this reason we want to recommend one of the best tools you can use to develop your business within WhatsApp in an easier, efficient and productive way.
WhatsApp Business Catalog

Callbell is a tool that can help you scale your business, increase productivity in sales and customer service, as it teams up with WhatsApp Business turning it into a multi-agent channel.

This is because the tool allows you to connect all the consultants you need to your WhatsApp line with no usage limits: this means that you can connect the number of agents you wish to a single WhatsApp line, all at the same time.

As if that were not enough, Callbell does much more than this: it also offers many other features such as the centralization of all messages from our communication platforms such as Facebook Messenger and Telegram onto a single platform.

WhatsApp Business Catalog

Another feature is the chat widget that allows you to add a button on your website which works as a practical and fast communication channel too. In addition to all this, Callbell gives you all the statistics you need to analyze the performance of your team, evaluate the best communication strategies and keep control of all the chats with your customers.

If you want to try this tool, you can do it right now! It’s as simple as creating your account, integrating your business pages, creating your widget and inviting your team: you don’t need anything else.

WhatsApp Business Catalog

What kind of products can you publish in the WhatsApp Business catalogs?

We know that WhatsApp always changes its terms of use, and its terms of commercial policies are no exception, so we have certain types of products or services that we will not be able to publish, like illegal products or services, drugs, tobacco related products, alcohol, unsafe ingestible supplements, weapons or explosives, animals, adult products or services, body parts or body fluids, medical and health products, sexually explicit items, gambling services, dating services, or items that encourage unauthorized access to digital medias, deceptive products or services, exchange of real or virtual money, or infringement of third parties rights.

As a recommendation, it is best to avoid publishing any products or services that may contain any content related to the above and thus avoid infringement by WhatsApp Business.

Any company wishing to sell their services or products must comply with these rules and simply open a WhatsApp Business account and create their catalog, however not all products are prohibited, there are some products that obviously work better when marketed through this app and these include e-commerce items, retail, real estate rentals or sales, retail stores, and many more.

All in all, all kinds of shops and businesses that massively sell their products or services, as long as they comply with WhatsApp’s e-commerce policies, can use WhatsApp Business catalogs and they will certainly be successful.

Who can implement the WhatsApp catalogs?

All companies, organizations or individuals that have some type of business can use, create and implement WhatsApp Business catalogs: if you are an individual who wants to sell some type of service or product you can do it, even if you are not a registered company.

This catalog functionality is very accessible, in fact, anyone can have his very own, without the need to verify the business with Facebook or any other cumbersome requirement.

How to make a purchase through the catalog?

To make a purchase in the WhatsApp Business app, just go to the catalog and click on the product / service link or communicate directly with the company.

When we enter the app and see a catalog of a store, we can see some information regarding with its selling, for example, the product description, the price, the purchase link or the button to send a message to the company.

If we want to make the purchase we will have two options, the first is the purchase link: this link should take you to the online store where the product is located and then you can make the purchase from there.

The second option we have is to send a message to the company, and this looks like a button: when we click on it we will automatically send a message to the company indicating that we are interested in that product we saw on their catalog.

At this point we will be able to complete the purchase, although the second option is a bit slower because we have to wait for the person in-charge to assist us and reply to our message.

How many people can manage my catalog through WhatsApp Business?

If you have a company that receives a lot of enquiries every day, you most likely have a team to answer all of these questions via WhatsApp Business, whether they are questions about the products or services you sell, complaints or questions about the company.

While it is true that you can use WhatsApp from a total of 2 devices (the app and WhatsApp Web) what would you think if I told you that it is possible to have a customer support team of whatever size you need, and that they can assist all your customers from the same WhatsApp line? Interesting, right?

As we mentioned before, at Callbell we can help you develop and scale your business, while providing personalized attention to each of your clients without the need for multiple numbers in the app, connectivity issues or any limitations on the number of consultants you can have: this means that the number of people who can support your WhatsApp Business line every time you are using Callbell can be whatever you need.

We invite you to try our platform, if you register now you will receive a free trial period to test our system and see if we are the solution your business needs, come on!

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct