The current market is changing along with the way we market our products and services. E-commerce has grown impressively in recent years, as well as the different forms of marketing. One of these is definitely Multichannel Marketing. We know that many companies have different service channels; however, many of them do not know this term or what this new form of marketing implies. In this article, we will explain to you what Multichannel Marketing is and what all its advantages are for your company.

What is multichannel marketing?

Multichannel marketing includes several channels through which the company can communicate with its customers. These channels can be online or offline, or social networks, emails, calls or SMS. In other words, a campaign that is carried out by implementing multichannel marketing can be carried out simultaneously with different channels such as:

a) Social network.

b) Email.

c) Websites.

d) Offline channels

e) Digital advertising

The idea of ​​this marketing is that the message reaches its destination regardless of the type of channel that is used to communicate with the prospect. In order to achieve this purpose, it is extremely important to know the structure and way of communicating in each of these channels so that the aesthetics and quality of the information are maintained regardless of where it is transmitted.

Typically, brands looking to run multichannel campaigns make the necessary changes for each channel.

Multichannel marketing

What are the differences between Multichannel and Omnichannel Marketing?

Marketing is changeable and adaptable to everything: if you look closely, you can see many types of strategies for each of the methodologies. Multichannel Marketing is often confused with Omnichannel Marketing. While it is true that the two types use various communication channels, there are quite important differences that you should know to understand how these tools work and which one you should apply in your marketing strategy.

One of the big differences is that in Multichannel Marketing the company communicates through several service channels and in the most disparate ways. On the contrary, in the omnichannel one, although multiple communication channels are used, these are connected to each other and the person can interact in the same way in each of these. While in an Omnichannel strategy, although multiple channels are also used to convey a message, these in turn are linked together, also allowing potential customers the particularity of interacting with them on any of the platforms used.

While it is true that omnichannel marketing is very comprehensive and convenient for interacting with the public, it requires a higher level of complexity and investment on the part of companies. Since, they have to invest in tools that allow them to integrate all channels and from there serve their users. In addition, a team and the necessary infrastructure from the company are also needed to support such a system.

This is how we define multichannel marketing as the method or methodology used by companies looking to break the mould, allowing them to serve individually from various channels always with extreme attention, follow-up and personalization. However, capable of making it easier for companies to have more control over the coverage they have with customers.

Advantages of Multichannel Marketing

Now that you understand what Multichannel Marketing is and its differences with other types of marketing such as omnichannel or traditional marketing, it is time to understand the benefits that multichannel can bring to your company and how it benefits your business.

People will recognize your brand

With a good multichannel marketing strategy, you will be able to always stay in the mind of your consumers. This is because you can show yourself on various communication channels and, by focusing your marketing strategy on this, your customers will always have information about you. Therefore, as a result, people and potential customers will always remember your brand.

Increased market position

Traditional marketing has several limitations such as market coverage. This means that many times it does not reach all the audience it should. With multichannel marketing it is different, by showing yourself in different channels of attention, you will be able to cover that market sector that you did not reach before and consequently your position in the market will increase.

New ways of selling and interacting

Multichannel marketing is very interesting, since it allows you to open communication channels from where and when you want. In addition to increasing the recognition of our brand and market dominance, new sales channel opportunities open up. This means that your opportunities to sell your product or service increase, being able to use any channel you want, such as WhatsApp, Facebook, Instagram, Telegram, Callbell or other.

Multichannel marketing

Multi-channel chat with Callbell

With Callbell you can integrate your most popular service channels such as WhatsApp, Facebook, Instagram and Telegram, as well as manage all messages received in your inbox. This is extremely efficient when you receive a lot of messages, since Callbell allows you to manage them with a multi-agent team. So, there is no need for a single user to respond, as a whole team of people can do it.

In addition, Callbell allows you to manage your sales and support in one place and in a multi-channel way. The platform was designed to sell more and offer maximum customer support. Therefore, you will find many tools within the chat module that will facilitate your daily management. Automatic chat routing, team, business metrics or internal notes make Callbell an excellent tool to sell, offer customer support and manage all the messages you receive from WhatsApp and other social networks in one place.

If you want to learn more about Callbell and how it can help you sell with its multi-channel chat, click here.

Frequent Questions

What are the differences between Multichannel and Omnichannel Marketing?

Marketing is changeable and adaptable to everything: if you look closely, you can see many types of strategies for each of the methodologies. Multichannel Marketing is often confused with Omnichannel Marketing. While it is true that the two types use various communication channels, there are quite important differences that you should know to understand how these tools work and which one you should apply in your marketing strategy.

One of the big differences is that in Multichannel Marketing the company communicates through several service channels and in the most disparate ways. On the contrary, in the omnichannel one, although multiple communication channels are used, these are connected to each other and the person can interact in the same way in each of these. While in an Omnichannel strategy, although multiple channels are also used to convey a message, these in turn are linked together, also allowing potential customers the particularity of interacting with them on any of the platforms used.

What is multichannel marketing?

Multichannel marketing includes several channels through which the company can communicate with its customers. These channels can be online or offline, or social networks, emails, calls or SMS. In other words, a campaign that is carried out by implementing multichannel marketing can be carried out simultaneously with different channels such as:

  • Social network.
  • Email.
  • Websites.
  • Offline channels.
  • Digital advertising

The idea of this marketing is that the message reaches its destination regardless of the type of channel that is used to communicate with the prospect. In order to achieve this purpose, it is extremely important to know the structure and way of communicating in each of these channels so that the aesthetics and quality of the information are maintained regardless of where it is transmitted.

964aef37cbd523c1a8d2250157bf3829x100 - What is multichannel marketing and what are the benefits for your business?

About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct