Nowadays, process automation is particularly popular; this is because it facilitates the work or some daily activities of companies. For this reason, many companies decide to automate the customer support process via WhatsApp. However, this can backfire on customers who prefer to be assisted by a human figure rather than a machine.

Here is a big problem for companies that, on the contrary, would prefer to automate some steps of their tasks. Let’s put ourselves in a potential buyer’s shoes who decides to buy a product or service and has questions to solve. Commonly and normally, he would like to be assisted by an agent who can solve these problems. However, the company in question has decided to automatize this process by placing a bot on customer support. The customer may not appreciate this choice, as we humans are social creatures and we love to have contact with our peers.

Just to solve this dilemma, in this article we will show you the best tool can help you automate WhatsApp and what could be the advantages or problems resulting from such a decision.

Automating WhatsApp

How does WhatsApp automation work?

WhatsApp automation consists of several steps before it can be done. However, there are different tools, which can facilitate the whole process. Otherwise, being external tools to WhatsApp, you will have to meet some requirements.

The recommendations for automating WhatsApp are the following:

1) Download WhatsApp Business.

The first thing to do is download the WhatsApp Business app: this application allows you to activate special functions. Among many, there are welcome messages used to greet customers when they decide to send you a message.

If you want to go a step further and automate the application in a professional way, we recommend to use the WhatsApp Business API in order to obtain all the advantages offered to companies.

2) Choose an external automation application.

Among the many external applications that you can use to automate WhatsApp and manage messages with your multi-agent team, we recommend Callbell; a tool that provides you with a complete desktop where you can receive all your WhatsApp messages and notifications from your favourite social networks. Here you can serve your customers with as many agents as you want.

In addition to this, automatic routing is provided which redirects each conversation to the appropriate agent so that any problems can be resolved and all customers assisted.

3) Start the Callbell tool.

To be able to get started with Callbell and automate your WhatsApp in a simple and professional way, you just have to click here. In fact, in this video we explain what Callbell is and how it can help you. If you are interested in this application, you can create an account by clicking here.

4) Connect the communication channels you use most, including WhatsApp.

After creating a Callbell account, you will be able to connect your favourite channels and set up automatic routing. In this way, you can automate WhatsApp and respond to all requests.

Benefits of automation

Among the many advantages that the partial automation of WhatsApp offers, there are:

1) Respond to all conversations on time.

2) Divert the chats to the appointed agent.

3) More receptivity of potential customers.

4) Quick responses.

5) Increase in the possibility of selling.

Automating WhatsApp

What is the best tool to automate WhatsApp?

The best tool for automating WhatsApp is Callbell. This is mainly due to the ease with which this tool manages to connect with potential customers, making the processes more automatic. This service leads to a faster and more comprehensive response, obtaining metrics, information or even talking to a potential customer. These are all activities that you can automate with Callbell.

Callbell allows you to automatically manage hundreds of conversations, combining the best of automation and human attention. If you would like more information about Callbell, please click here.

Frequent Questions

Is automating WhatsApp a good idea to increase sales?

Nowadays, process automation is particularly popular; this is because it facilitates the work or some daily activities of companies. For this reason, many companies decide to automate the customer support process via WhatsApp. However, this can backfire on customers who prefer to be assisted by a human figure rather than a machine.

Here is a big problem for companies that, on the contrary, would prefer to automate some steps of their tasks. Let’s put ourselves in a potential buyer’s shoes who decides to buy a product or service and has questions to solve. Commonly and normally, he would like to be assisted by an agent who can solve these problems. However, the company in question has decided to automatize this process by placing a bot on customer support. The customer may not appreciate this choice, as we humans are social creatures and we love to have contact with our peers. Therefore, as long as the balance between automation and human attention is maintained, there will be no problems.

What is the best tool to automate WhatsApp?

The best tool for automating WhatsApp is Callbell. This is mainly due to the ease with which this tool manages to connect with potential customers, making the processes more automatic. This service leads to a faster and more comprehensive response, obtaining metrics, information or even talking to a potential customer. These are all activities that you can automate with Callbell.

964aef37cbd523c1a8d2250157bf3829x100 - Is automating WhatsApp a good idea to increase sales?

About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct