Nowadays people give great importance to the relationships with companies. This is becoming increasingly more similar to the relationships we create with our friends or family, to the point of even preferring products from the company with which we have the best relationships. Thanks to the information and communication technologies companies can reach their customers in a more effective and customized way.  

However, building customer relationships in a digital way is a challenge for many companies. The face to face barrier is a very important block in this relationship and, therefore, companies must manage to reach their customers’ hearts in a very effective way.  

In this article, we will talk about how to create digital customer relationships, giving you 11 or more tips. 

Why is it important to build a good relationship with your customers?

It is important to create a very good relationship with your own customers for different reasons and, among them, we have the following:

a) Customer withholding

If customers feel happy and satisfied with your service, they will absolutely want to continue purchasing products from your company, this is retention.

b) Loyalty

A very good relationship between customer and company means a happy customer and, consequently, a preference for your products or services.

c) Reliability

When there is a good relationship, reliability comes to light and, when there is confidence, the relationship with your customers improves drastically and consequently you will have more recurring sales.

d) Feedback

Customers who have a very good relationship with you are readier to provide precious feedback and constructive criticism about your products or services.

e)  Improving in sales

A good relationship with your own customers can be translated into improved sales.

11+ tips to build customer relationships

Of course, I will show you 11 tips able to build strong and lasting relationships with your own customers:  

1) Offer excellent customer service  

A perfect service can make a difference in the relationship with your own customers. Make sure your reply quickly to their questions and concerns, treating them with kindness and respect. A good example of this is surely Callbell: they stand our perfectly for their customer service.  

2) Listen to your own customers 

What your customers say is fundamental. Listen to their feedback in order to constantly improve.  

3) Personalize the customer experience  

Personalize the experience in order to allow customers always to feel like they are talking to a friend, not a business company.  

4) Be transparent  

Clarity inspires reliability and, therefore, you must be this, so that your customer do not doubt the quality of your service.  

5) Keep in touch  

Communicate with your customers on a regular basis, whether through emails, calls, text messages or social media. This can keep them informed regarding developments in your own business and show them that you value their loyalty.  

6) Offer inducements  

Offer inducements and rewards in order to build customer loyalty, like discounts, special promotions and loyalty programs.  

7) Fix customer problems  

If a customer describes a problem, work to fix it quickly and with empathy. Customers value personalized attention and the effective solution of their problems.  

8) Be consistent 

Offer a quality experience in every interaction with your own customers from purchase to post-sale. This can increase customer trust and loyalty.  

9) Be grateful to your customers  

Thank your customers for their business and their trust in you. This can make them feel extremely appreciated and valued.  

10) Keep your promise  

If you promise something, you have to do it. Remember that promises made to your own customers are very important; maybe you can forget it, but customers will never forget something you promised them before. 

11) Look for feedback  

The more feedback the better: customer is always right. So, you should keep that feedback constant with them.

How does the relationship with customers can benefit my business?

In order to reply to this question, you must put yourself in your customer’s shoes. What would happen if you walked into a bakery and they treated you meanly? You will surely be unhappy of this experience and you will never go back to that bakery again or, at least, not for a while. This happens in the same way with companies.  

When you are treated meanly experiencing a bad situation, we tend to dismiss the company in a very negative way and, consequently, we look for alternatives and ways to avoid using the products and services of the aforementioned company and precisely for this reason it is essential to maintain a very healthy relationship with your own customers. Therefore, they will recommend you, preferring you and making purchases of your products or services on an ongoing basis.

Building customer relationships


Building strong relationships with your customers is essential for the good development of your company. One of the fundamental pillars fort a company in order to remain standing is to give its consumers an approval, having preference for your company because of the treatment, quality and after-sales service.  

We have seen that in order to achieve an increase in our sales and vibrancy, a healthy and lasting relationship with costumers is extremely necessary. That is why we recommend you follow all the tips that have previously described.  

An incredible way to improve your relationship with the customers is to use a tool able to fulfill this task in a very easy way. In this case, we recommend Callbell: you could efficiently and quickly manage your business communications and create bonds of trust between people and your company.

Frequent Questions

Why is it important to build a good relationship with your customers?

It’s important to build a good relationship with your customers because this can increase customer retention, build loyalty, increase trust, gain important feedback, and ultimately increase sales and the success of your business.

By offering excellent customer service, listening to your customers, personalizing their experience, being transparent, maintaining communication, offering incentives, solving problems, being consistent, thanking your customers, keeping your promises, and seeking feedback, you can build a long-lasting and beneficial relationship for both parties.

How to build a good relationship with your customers?

To build a good relationship with your customers, you must offer excellent customer service, listen and understand their needs and wants, personalize their experience, be transparent and communicative, resolve customer issues effectively, be consistent in the quality of your products or services, show appreciation and offer incentives, keep your promises and seek feedback. By following these practices, you can strengthen your relationship with your customers and increase their loyalty and satisfaction, which can result in greater long-term success for your business.

964aef37cbd523c1a8d2250157bf3829?s=100&d=mm&r=g - The art of building customer relationships digitally: 11+ tips

About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct