Infobip is a leading company in omnichannel communication, it helps companies that work to create relationships with their customers: the main points on which it focuses are security, authentication, support and storage. By providing a variety of services related to those already mentioned, in fact, it ensures to build, coordinate and intelligently organize all activities of participation in the life cycle of its customers through the communication platform.

This tool was launched in 2006, once it entered the communications market, and then developed gradually; today, on the other hand, it has a wide global coverage and claims to have a first-rate service, therefore lasting over time. It has its own infrastructure to fully focus on the customer. On the other hand, Infobip has an API, offers services for mobile phone operators, is based in Croatia and provides business solutions via WhatsApp.

Moreover, the sectors on which Infobip focuses are finance, retail and on-demand services, offering global solutions in everything related to customer service and management, it also presents different communication channels such as WhatsApp, text messages, possibility of calls, e-mails, apps, chats, Facebook Messenger and RCS.

For more information on this tool, you can click here.

How Infobip works

Main features

Infobip has many features: as a company that offers communication solutions, it comes as no surprise that it possess a number of advantages. Here are some of the main features of this service:

a) This tool is an integrated communication network that allows you to serve customers from multiple channels with different services.

b) The system available allows you to work and offer more services such as customer loyalty, security or customer interaction.

c) The general business message statistics board.

d) An omnichannel customer service platform.

e) Customer service management through different channels such as WhatsApp and Facebook.

f) Maximum security.

How to register on Infobip

The process to register an account is quite simple: the first thing to do is to click on the following link and insert the required information to create a new profile.

How to register on Infobip

Subsequently, a message will appear advising us to check our e-mail and confirm the registration.

How to register on Infobip

Once the account has been verified from our email, we will only have to clink on the link or simply go to the Infobip page and click on the login button.

How to register on Infobip

Once this is done, we will have our Infobip account. It is actually quite simple, now we just have to configure it to be able to make the most of it.

Advantages and disadvantages of Infobip

Advantages and disadvantages of Infobip

Like any tool, Infobip also has some advantages and disadvantages, which you can find explained below:


Infobip allows you to have omnichannel communications between agents and customers, managing different platforms and offering an additional portfolio of services such as customer loyalty and security.

Another of the great advantages of this tool is being able to develop a multi-agent team that uses the WhatsApp channel from a single phone number.

It is perfect for large companies as it presents interesting business solutions in areas of safety, operational efficiency, conservation, etc.


One of the main disadvantages of this solution is the very high cost, therefore not feasible for SMEs. For this reason, you will not be able to see the price on the website as it is information given only via telephone by one of the sales representatives; an excellent alternative in this case is Callbell as it presents a more user-friendly product with very competitive prices.

Another disadvantage is that it is a difficult product to understand, so it takes time to learn how to use it and it becomes really complicated when you have a large team to manage.

Moreover, their customer service is not the best: sometimes, you have to send a lot of messages to get a reply.

Alternatives to Infobip

Alternatives to Infobip

As an alternative to Infobip, some of the ones we will share with you in the following link could be great substitutes:

Access the list by clicking here

Now that you have gotten to this point, we will explain why Callbell is one of the best alternatives to Infobip. This tool focuses on the most important elements, such as simplicity, ease of use and communication.

Alternatives to Infobip

Callbell has a very friendly tool with its users, has complete autonomy over the tool, allowing it to be easily configured; plus, Callbell’s support is always active and you can ask anything you need, which gives a great advantage over other similar tools.

Alternatives to Infobip

In addition, this tool allows you to connect and serve the channels most used by users, namely: WhatsApp, Telegram, Facebook Messenger and Instagram which allows you to manage all messages from these channels from one place with a multi-agent team.

Receive statistics and metrics on your agents, manage your team, measure effectiveness and efficiency and, above all, serve your customers quickly, at a very competitive price, ideal for both small and medium-sized businesses looking for a solution that is easy to implement, practical and above all functional.

Alternatives to Infobip

For more information about Callbell, and to sign up for a free trial, you can click here.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct