Google is arguably the most visited website in the world with 91,5 billion monthly visits. It is very important for companies to rank organically and pay daily for searches directly on this website. For this reason, it is extremely necessary to have a Google business profile (formerly called Google My Business). So, people can see your business in Google searches and maps.

Moreover, you can imagine that the first thing entrepreneurs think about when they create a Google My Business account is to get more sales. Therefore, it is necessary to develop a clear and practical strategy in order to get more customers quickly. We know that people today search for businesses via Google Maps or information cards within Google. So, starting your own business is extremely essential.

That is why, we will teach you how to preferably use Google My Business and get more customers in this article. We will also take the opportunity to show you a tool able to enhance and make the most of Google and manage all messages from your customers in a simple and efficient way.

What is a Google business profile or formerly called Google My Business?

A Google business profile is a list that contains a multitude of business activities. This list contains essential information such as the address, amenities, location photos, prices and reviews of what each company sells.

You may also be wondering if creating a Google My Business profile costs anything and the answer is no. Creating an account is completely free, which also benefits entrepreneurs and small businesses. This way you can attract more traffic faster. You can share your company on Google maps, Google Shopping and Google searches with a profile on this platform.

However, there is a very important requirement that you need to know about Google My Business: this service is only available with companies that have physical contact with their customers or with those companies that have a physical location. This is because the company profile must appear on Google Maps.

In conclusion, Google My Business is nothing more than a virtual list of companies in which relevant information about them is specified; like the address, location photo, prices, reviews and the website.

Google My Business

Why does a business need a Google My Business account?

Over the years, Google has positioned itself as the best search engine on the Internet. Therefore, thousands of companies try to place their products or services right on the pages of this search engine. Regardless of the type of traffic, whether virtual or real, you want to generate, Google My Business is generally the best tool for displaying information about your business on Google Maps, Shopping and Google searches.

A Google business profile helps people find your business when they search for products and services in your area via Google Maps.

An ad on Google My Business shows and places your business in the location where you reside. Moreover, when people search for a keyword related to your business on Google Maps. Nearby businesses associated with that keyword are more likely to appear. This is why it is important to have a profile on Google My Business.

Receive reviews via Google.

Over time, reviews have been a great tool for people to feel comfortable with companies. Reviews provide real, authentic information left by the same customers who try the services offered by a particular company. Having good reviews on Google My Business ensures that potential customers who read them feel more confident about buying your products and services.

In Google My Business, customers who have tried your products can leave reviews about their experience. These will then be displayed in your business information sheet when a customer wants to search for information on Google, companies or services on Google Maps.

Make sure you get the right combination of positive and neutral reviews with constructive criticism allowing you to help your business rank better on Google.

Connect WhatsApp to serve your customers.

Google is a platform that attracts a lot of traffic; it is therefore possible that your business page receives numerous visits per day. This means that potential customers will want to communicate with you most of the time. The downside is that not everyone uses Google My Business messaging, so connecting on WhatsApp is a must for the communication.

In Google My Business, customers can write to you via WhatsApp. You just have to configure it within your account so that you can start receiving messages directly on this messaging app. This benefits your business greatly, as WhatsApp has a much higher level of interaction, conversions, customer service, and trust are generally easier to achieve.

How to set up a Google business profile for your business?

At this point you may be wondering how to set up a Google profile for your company. Now we will show you step by step how you should do it. You will realize how extremely simple it is.

1) Open your account in Google Business Profile Manager

To start creating your business, you must have previously created a Google My Business account. If you haven’t already, you can visit this article where we teach you how to create an account and configure all the information.

2) Personalize your profile

Google My Business

Now that you have created your Google account, you have almost set everything up, since, in the creation process, we are asked to add almost all the information necessary to start our business.

How to optimize the Google My Business profile?

We all know that Google optimizes your accounts based on the amount of information you have. Everything must be correct, therefore clear and precise. The criteria used by Google are relevance, distance and importance.

When we talk about relevance, we mean the match that a Google search presents with your business. So, when we refer to distance we mean how long it takes a person to reach your business on Google Maps. Finally, the importance: we refer to how popular and known your business is in the locality that is measured by the interactions that your customers have within Google.

It is necessary to take into account these three points in order to optimize your profile. So, the first step is to complete all the data in your profile and enter as much information as possible about it. This also implies information about the products you market, the location, your attention programs, the web page. Did you know that you are 50% more likely that a customer will visit your shop if you have all the information on Google?

Pay attention to the reviews

Reviews are an important part of Google My Business. This is because people who try your products or services can leave reviews of your business on Google. These reviews are read by your potential customers, so it is very important that you try to interact with them in this section. Respond diligently to every review and always remember to be courteous and respectful.

Optimize your profile with Callbell

We can use a very interesting tool called Callbell in order to optimize the Google My Business profile. Although this tool has no direct integration, we can connect our social networks to Google My Business and receive messages from potential customers on WhatsApp or Facebook Messenger, for example.

You may wonder why Callbell is able to optimize Google My Business if we only connect our social networks. The answer is that with Callbell you can integrate all these social networks into a single multi-channel and multi-agent platform. This way you will be able to manage all messages from not only Google My Business, but also from all your networks in general in one place and with as many sales or support agents as you want.

In addition, Callbell offers features developed to semi-automate your business, obtain metrics and manage your sales. Although Callbell does not yet have integration, it is a constantly growing tool. So, it would not be surprising to find that we will soon have direct integration with Google My Business. If you want more information about Callbell and all its features, click here.

Google My Business

Frequent Questions

Why does a business need a Google My Business account?

Over the years, Google has positioned itself as the best search engine on the Internet. Therefore, thousands of companies try to place their products or services right on the pages of this search engine. Regardless of the type of traffic, whether virtual or real, you want to generate, Google My Business is generally the best tool for displaying information about your business on Google Maps, Shopping and Google searches.

A Google business profile helps people find your business when they search for products and services in your area via Google Maps.

An ad on Google My Business shows and places your business in the location where you reside. Moreover, when people search for a keyword related to your business on Google Maps. Nearby businesses associated with that keyword are more likely to appear. This is why it is important to have a profile on Google My Business.

How to optimize the Google My Business profile?

We all know that Google optimizes your accounts based on the amount of information you have. Everything must be correct, therefore clear and precise. The criteria used by Google are relevance, distance and importance.

When we talk about relevance, we mean the match that a Google search presents with your business. So, when we refer to distance we mean how long it takes a person to reach your business on Google Maps. Finally, the importance: we refer to how popular and known your business is in the locality that is measured by the interactions that your customers have within Google.

It is necessary to take into account these three points in order to optimize your profile. So, the first step is to complete all the data in your profile and enter as much information as possible about it. This also implies information about the products you market, the location, your attention programs, the web page. Did you know that you are 50% more likely that a customer will visit your shop if you have all the information on Google?

In addition, you can link your Google My Business account to Callbell and manage all your social media messages in one place.

964aef37cbd523c1a8d2250157bf3829x100 - How to preferably use Google My Business and get more customers

About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct