WhatsApp Business is the app that allows companies to communicate with their clients through the most widespread application ever: here’s how you can get started.

Through this blog article we will try and understand how the app, released at the beginning of 2018 by WhatsApp, works and we will analyze the features and possibilities that your business might benefit from.

 How to install WhatsApp Business

To date, the WhatsApp Business App has been officially released only for Android devices, but, we can force that it will soon be made available also for IOS devices. For this reason, if you have an IOS device, we recommend that you take a look at the alternative methods to create a WhatsApp Business page.

Once the app has been downloaded and installed, you will have to set up the phone number that you would like to use to communicate with your customers.

Warning: it is not possible to use the same telephone number you use for the standard WhatsApp app; you will need to have a separate phone number for the Business version or, in case, transfer your current number, but that will mean losing the messaging features of the traditional version.

⚠️ It is not possible to use the same number at the same time for the traditional version and for the Business version of WhatsApp ⚠️

We therefore recommend that you purchase a separate number exclusively for your WhatsApp Business page, or use your company’s landline number. If you do not have a phone number for this purpose, you can discover here how to purchase one.

Once you have confirmed and verified your phone number (by text message or a call, if you want to set up an office number), you will be asked to provide the name of your business, thanks to which your customers will be able to recognize you.

Warning: once you have set up the name of your business, it can not be changed anymore.

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What can you customize on your WhatsApp Business page?

Once this is done, you will immediately access the chat section, which works just like the traditional WhatsApp app. By clicking on the three dots and by clicking on “Settings”, you can customize some aspects of your page.

From this area you can specify the address of your company, the description of your business, your email address and the opening hours, where applicable.

Once the basic information have been saved, you can set up two types of automatic messages: a “welcome message” that will act as autoresponder after the customer sends the first message, and an “away message” that will be automatically sent to those customers who contact you outside the indicated opening hours.

As you will notice, you will be able to change the automatic sending hours of the two messages, regardless of the previously set up opening hours.

WhatsApp Business Settings - How to create a WhatsApp Business Account [2020]

“Chatbot” and automatic replies on WhatsApp? Here’s what you can do

Another interesting feature that you will find within the settings menu, is the possibility to set up “Quick Answers”.

In this area, you will be able to create shortcuts that will allow you to recall frequently used templates such as, for example, a “thank you” message, by setting a quick response / thank you or general information about your business by setting, for example, a shortcut called / info.

WhatsApp Business through WhatsApp Web? 

We must remind you that the Business version of WhatsApp is also available from the web application, and the set-up procedure to follow is the same as the traditional version.

However, you can not use the Business application on multiple devices. In order to help you manage this communication channel via a structured team, we have developed Callbell, a solution dedicated to those companies that need to distribute the chats with customers to different members of the sales or support team, regardless if they are coming from WhatsApp, Instagram Direct, Facebook Messenger or Telegram.

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About the author: Hello! I am Carlo and I am one of the co-founder at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct