Telegram is an instant messaging platform that is becoming increasingly popular in the entire world. With more than 500 million active users, Telegram is an essential tool for communication between people, but also for marketing and sales. If you are a businessman or an entrepreneur, you are extremely interested in learning how to build a sales funnel directly on Telegram in order to make your best thanks to the functionalities offered by this platform.
As we perfectly know, funnels are paths ideated by marketers to allow a person to go from acquiring to buying a service or product. Surely you have been in a sales funnel without realizing it. Does it seem to you suddenly talk about a topic with a friend or a family member and then Instagram or Facebook show information about that same topic? After getting your attention, the aforementioned platforms start showing you details until they manage to get some personal information or some kind of purchase from you and that, my dear friend, is a pure sales funnel.
Speaking of Telegram, building a sales funnel on this platform is a real revolution. Being a quite common messaging app, the fact that companies apply this strategy to users who prefer this social network becomes extremely innovative. In addition, you can also use other tools like Callbell and its funnels functionality to greatly boost your own marketing strategy directly on Telegram.
One of Telegram’s advantages is allowing you to automate much of the sales process using bots. Bots are programs able to interact with users in an automatic way. They can answer questions, provide information, send customized messages and guide users through the sales funnel.
In this new article, we will show you how to create your own sales funnel directly on Telegram and how Callbell can help you make it possible.
A Telegram-oriented sales funnel works like the other sales funnels, except that it is focused on the Telegram platform in order to engage and convert leads. It is logical to think that Telegram, being a messaging app with millions of users, will be one of the perfect places to apply strategies with sales funnels; however, you must know your audience and understand how to reach them in an extremely fast and effective way.
In order to improve much of this process, you can use the integration with Telegram offered by Callbell, in which you and your team will be able to interact with incoming users, leading them through the sales funnel that you can configure in Callbell with its new funnel functionality. You can also use analytics and tracking tools aimed at measuring the effectiveness of the sales funnel and make continuous developments.
Additionally, you can use automatic routing to redirect incoming users to the corresponding equipment based on their requirements.
The conversion or sales funnel was created primarily to analyse the buying opportunities that a potential customer can show. These are nothing more than a set of strategies that are generally applied digitally to lead that potential consumer to become a real customer.
Since a funnel allows you to analyse the entire purchase process of a person, it allows you to better control the strategies in order to optimize them and create more and better conversion opportunities in the future.
With the sales funnel feature, you will have the possibility to define and personalize your sales or customer service funnel. This will allow you to classify your conversations according to their stage, which can be extremely useful to adapt the management of your contacts directly in Callbell to your business processes. In addition, this feature will give you more control over your contacts, allowing you to make more informed decisions in the future.
You should consider that this sales funnel works for Telegram, since Callbell can manage the messages from your Telegram account.
How to create your sales funnel:
The first thing you need to do is access the “Conversation funnel” section from your Callbell account settings page, then click on “Create a funnel”. Give the funnel stage a name (for example, “First contact”), an emoji, a number and save everything.
Repeat these steps to add the other stages to your sales or support funnel (for example, 2. Demonstration, 3. Follow-up, 4. Closing, etc.).
Thanks to the integration with Telegram offered by Callbell, you will be able to create an automated system that allows you to guide leads potential customers through the different stages of the sales funnel.
With this tool, you can personalize the sales funnel to fit your business needs, segment potential customers based on their interests and behaviours and provide efficient and customized the service.
In addition, by using Telegram as a communication channel for the sales funnel, you will be able to reach a larger audience, expanding your business in an international way. With this integration promoted by Callbell, you can also control the success of the sales funnel through detailed metrics and analytics in order to continuously optimize your own strategies and improve conversion rates.
What is a sales funnel?
The main goal of the sales funnel is to provide potential customers with the information and incentives needed to convert them into actual customers. At the top of the funnel is the awareness stage, where the goal is to attract the attention of potential customers and generate interest in your products or services. As leads move through the funnel, the stages focus on assessing their needs, presenting solutions, and finally closing the sale.
The sales funnel is based on the idea that potential customers need to be educated and persuaded before making a purchase. By providing relevant and useful information about products or services, brand trust and credibility can be increased, which in turn increases the chances of conversion.
How to create a sales funnel with Callbell on Telegram?
You should keep in mind that this sales funnel works for Telegram, since Callbell can manage the messages from your Telegram account.
The first thing you need to do is access the “Conversation funnel” section from your Callbell account settings page, then click on the “Create a funnel” button. Give the funnel stage a name (for example, “First contact”), an emoji, an order number, and save.
Repeat the steps above to add the other stages to your sales or support funnel (for example, 2. Demonstration, 3. Follow-up, 4. Closing, etc.).
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct