In today’s world, companies have chosen to maintain a multi-brand style so as to gain a greater presence in the market by offering different types of services and products that suit different customers.

 While these strategies benefit companies by gaining authority over their competitors, they can bring other problems as well. Among them we know that each product line or service must have its own brand identity, by changing the way we communicate and talk to customers.

 On the other hand, we are aware of the presence of communication channels. These tools cannot or should not be mixed, as they bring different types of discomfort like disorganization, mismanagement by agents or late responses to messages.

 For these different reasons we decided to share with you a very interesting way how a brand or a multi-brand company operating in different markets can centralize messaging coming from different WhatsApp, Facebook Messenger, Instagram Direct and Telegram accounts.

Why do brands operate in different markets?

Brands generally decide to invest in different markets to have a competitive advantage. Simply selling and offering kinds of product lines creates extra profits for companies, and migrating to different markets opens up a number of possibilities.

 In addition to this, it is crucial that companies create different types of brands for each product line, bringing a proven strategy that works to the market. In short, companies operate in more markets for the simple fact that they increase their possibilities for investment, profit and customer acquisition.

What is the need for brands to operate in various markets?

The main need for a brand to operate in multiple markets is the growth and introduction of international markets or, conversely, in other markets that reside in a different category. This allows companies to grow in different areas without feeling the limit of a single product line. 

When a company manages to operate in multiple markets, several basic needs are triggered which we can highlight as the main problems that lead a company to negatively manage its business. Among them, we find the need for organization, communication and customer management.

These types of issues can cause a business to lose sales and customers very quickly. This is why it is essential to have tools like Callbell capable of correctly managing the amount of work when you have different brands, product lines and markets.

Advantages of operating in different markets

A company that has managed to diversify its market, achieving success in different product lines has many advantages, among them we find:

1) Increased company competitiveness.

2) Higher skilled jobs with better benefits.

3) Ease for better management of possible crises.

4) New business opportunities.

5) Lighten the costs of certain types of productive activities.

6) Increased customer trust and more effective positioning.

 These are just some of the benefits companies gain when entering new markets; however, we talked about needs earlier. While the benefits are many, the need to centralize messages in one place is practically essential. When you work in multiple markets and, at the same time, have several communication channels, management can become chaotic, so we will talk about how to manage it in a better way using Callbell.

Centralize messaging across multiple WhatsApp, Facebook Messenger, Instagram Direct and Telegram accounts

How can a brand centralize the messages of its communication channels, while operating in multiple markets?

Centralizing communications is a general need that any company feels more and more strongly. However, for a company that operates in multiple markets it is really essential, as the information shared by your agents is different for each market they work in and it is precisely for this reason that you cannot afford to mix up these interactions. Therefore, a tool is needed which, despite being present on a single platform, allows for the subdivision and separation of messages, dividing them by market and even by country, maintaining control of each customer.

In this case, we want to talk about Callbell and how this tool can help manage and centralize messages regardless of the number of markets your company operates in.

Callbell is a web and mobile tool that allows companies to centralize and manage messages from different communication channels (WhatsApp, Telegram, Instagram Direct and Facebook Messenger) on a single platform. In addition, it has multiple features that allow sales, support and call center teams to manage leads and get more sales, monitoring customers and collaborators, analyzing company messaging metrics, automating processes and interactions, and then carrying out marketing activities like sending mass messages and piping sales funnels.

As we can clearly see, Callbell is an absolutely complete tool, ideal for sales, support and call center teams, allowing you to design different mailboxes into which customers of each market enter, by assigning them to each agent who will have their own username, even if only one account per communication channel is managed, also having the possibility of connecting more than one Facebook, Instagram and WhatsApp page.

If you want to try all these features, make your company better able to manage its customers in different markets and centralize messages from different communication channels, click here.


Finally, companies need to centralize their interactions when working across multiple markets to stay perfectly organized. In this sense, the most convenient solution is to use the Callbell platform to manage messages from each individual market separately and effectively.

 If you want to create an account and find out how this tool works, click here and create a free account for 7 days.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct