Reducing the costs of WhatsApp Business API is surely a very interesting topic since, regardless of the large or small company you own, pursuing this objective can make the difference both in results and in future advantages.

This means that achieving this purpose will allow you to optimize the process of contacting your customers, using excess profits for other purposes. Reducing WhatsApp Business API costs is really beneficial. That is why in this article we want to explain how to do it with 7 practical tips.

What is WhatsApp Business API?

The WhatsApp Business API is simply presented as a technology capable of connecting medium and large companies with their customers in a rapid, stable and effective way, also offering different types of advantages, not present in the standard version of WhatsApp.

Among the most useful advantages we can mention:

1) The possibility of connecting a WhatsApp account to a multi-agent platform

2) The rapid diffusion of contents

3) The centralization of communications with customers from a single number

4) The creation of chatbots

5) Possession of a green check on WhatsApp for a verified company

Understanding the costs of the WhatsApp Business API

Understanding the WhatsApp Business API cost model is important if we aim to optimize customer management with lower costs. Here we present all the useful information to understand how they work.

Pricing based on interactions

Companies tend to pay for an entire conversation, not a single message. Therefore this model favors messaging with significant savings opportunities.

24 hour service

All messages sent within 24 hours of the start of the interaction fall within the 24-hour window and are therefore charged only once. If 24 hours pass and no one receives any messages, the next message will be charged as if it were a new interaction.

It is important to remember that the person who initiates the conversation will have an impact on the invoice. Chats initiated by a company cost more, so we recommend developing strategies aimed at convincing customers to start conversations.

Inbox pricing

In addition to the costs for each conversation, to use the WhatsApp Business API it is absolutely essential to have a messaging platform. Callbell is certainly a perfect solution for unifying messages: not only will you be able to use multiple WhatsApp accounts, but also Instagram, Facebook and Telegram in one place, as well as chatbots, CRM and various support and sales tools.

7 Tips and improvements to reduce WhatsApp Business API costs

There are various useful tips for reducing WhatsApp API costs. Today we will describe 7 of them:

1) Avoid Spam

Spam is definitely a very common reason why companies receive fines or blocks. One way to reduce costs and certainly avoid it as much as possible, by reducing the possibility of account blocking and sending unnecessary messages.

2) Take advantage of the 24 hours

This is fundamental for reducing the costs of the WhatsApp Business API since, as we have seen previously, every single conversation started has a cost over the course of 24 hours.

This means that, if the company or the customer does not send the message and 24 hours pass and one of them sends another message, the company will have to pay the price for a new interaction.

For this reason, we need to be careful about this time window in order to reduce the costs of the WhatsApp API.

3) Take advantage of chat ads with just one click

These types of ads where people can click and start a chat are a huge cost-saving benefit. This is because, if the conversation is started by the customer, the price will be lower than if started by the company. So, what we recommend you do is create ads capable of attracting the customer’s attention, inciting their action.

4) Maintain message quality

This means that each message must contain practical and relevant information in order to avoid the exchange of unnecessary details, by leading to interactions that are always useful so that the entire process is managed in the best way.

5) Monitor periodically and adequately

Monitoring the company’s customer service and sales process is extremely important to optimize communication, always remembering that doing this can reduce interaction management times and avoid unnecessary costs.

6) Educate your team to manage all processes

This is a fundamental step since the results of the messages and conversations started depend on it. The more specialized your team is in customer support, the faster chats will end, driving customer satisfaction levels through the roof.

7) Find the tool that best suits your needs

Having a specialized and perfect tool for managing messages is essential. In this case Callbell represents a sensational alternative. That is why we recommend you try it for your WhatsApp Business account API.

Reduce WhatsApp Business API costs


In conclusion, by following these 7 tips you will have the opportunity to drastically reduce the costs of the WhatsApp Business API. Now that you have finally understood how pricing works, we recommend having a powerful and effective tool capable of managing all messages.

Callbell is a platform designed specifically for organizing contacts with the lowest possible cost. With the WhatsApp Business API and the support of the Callbell team, you will be able to optimize all processes, by significantly reducing costs. Beyond this, the support team will be ready to help you and resolve any doubts or problems you may have.

What are you waiting for? Try Callbell’s features now and start saving on API costs by clicking here.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct