In this article we will show you how to connect WhatsApp with SugarCRM using the Callbell API. 

It is necessary to have an account on both platforms, Callbell and SugarCRM , in order to carry out the process.

WhatsApp <--> SugarCRM

What is SugarCRM?

Sugar CRM is an extremely useful and interesting tool that works a little differently from other CRMs on the market today. This tool has the ability to choose to automate some tasks or not. Agents will have the possibility to enter all the information of their potential customers, making an automatic prediction of what could happen to these customers in the near future. This way you will be able to make predictions based on the data previously recorded.

Like other CRMs, Sugar also has the ability to save all the information of a specific contact, connect to other tools via API, send automated emails and much more.

WhatsApp <--> SugarCRM

What is Callbell?

Callbell ‘s SaaS platform focuses on strengthening communication between businesses and customers through messaging applications . It offers a team chat tool that allows businesses to connect their Facebook Pages, WhatsApp Business API WhatsApp accounts , Instagram Business and Telegram accounts , with the aim of centralizing support channels and providing enhanced customer service. All of this in a single, centralized solution.

How to integrate WhatsApp to Sugar CRM – Main method

To start using and integrating WhatsApp to Sugar CRM, you will first need to:

1) Create a Callbell account and integrate with WhatsApp

2) Create an account in SugarCRM

Once this is done, you can use the Callbell API documentation to link your WhatsApp Business account with Sugar CRM according to your needs.

One of the most popular uses of this WhatsApp to Sugar CRM integration is contact management and synchronization. These functions are possible thanks to the section of the Callbell API documentation dedicated to contacts.

With this, for example, it will be possible to automatically synchronize the WhatsApp contacts generated in Callbell with the contacts section of Sugar CRM (and vice versa).

WhatsApp <--> SugarCRM

How to integrate WhatsApp to SugarCRM with Zapier – Alternative method

Zapier is an automation platform that connects different web applications. It works by creating “zaps” which are predefined rules that are triggered when a specific event occurs, such as creating an item in a list or receiving a message.

When a “zap” is triggered, Zapier can perform a specific action, such as creating a new contact in a CRM system.

If you’re looking for a quick and easy way to connect your IT tools, or want to save time on implementation, the Callbell integration in Zapier might be the perfect option for you. With Zapier, you can connect WhatsApp with SugarCRM easily and efficiently. However, it is important to note that using Zapier may incur an additional cost.

Connect WhatsApp to SugarCRM
The integration between Callbell and SugarCRM through Zapier allows companies to automate the creation and update of contacts in SugarCRM by using Callbell Webhooks.

This provides a more complete and up-to- date view of customer interactions, allowing a better understanding of their needs and preferences.

Before you begin, you need to perform the following steps:

1) Create a Callbell account and integrate WhatsApp

2) Create an account in SugarCRM

3) Create a Zapier account

Once the previous steps have been completed and an account has been created in SugarCRM and Callbell integrated into WhatsApp . By using Zapier, you will be able to automate your operations between these two tools, establishing automation rules known as ” zaps “, which will be triggered by specific events.

Frequent Questions
What is SugarCRM?
SugarCRM is a customer relationship management (CRM) software platform. This tool helps companies organize and automate their sales, marketing, and customer support processes.

With SugarCRM , companies can improve the effectiveness of their business strategies and increase customer satisfaction.

In addition, it is customizable and can be adapted to the specific needs of any organization. SugarCRM is an excellent option for companies looking for a comprehensive CRM solution.

What is Callbell?
Callbell’s SaaS platform focuses on strengthening communication between businesses and customers through messaging applications. It offers a team chat tool that allows businesses to connect their Facebook Pages, WhatsApp Business API WhatsApp accounts , Instagram Business and Telegram, with the aim of centralizing support channels and providing improved customer service. All of this in a single, centralized solution.
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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct