In this article we will explain how to create a link to allow your customers to communicate via WhatsApp with your company, with just one click
Creating a WhatsApp link: here’s how
Your company will have to make sure that your target audience can contact you hassle-free, via WhatsApp: this is why it will be necessary to create a link that redirects to the chat with your company.
It’s a click-to-chat to be inserted on your website or within posts on Facebook, Instagram or other social media pages that are used by the brand. So that your potential customers can be redirected to the WhatsApp chat, and start a conversation with you.
The link is structured as follows:
— https://wa.me/<number> — where <number> refers to the full business telephone number and in its international format. Don’t include any zeroes, brackets, or hyphens when adding the number in international format.
Example: if your number is +39 34567879 the WhatsApp link will be https://wa.me/3934567879
At this point, just one click will be enough to immediately start chatting, even if the telephone number was not previously saved in the customer’s phonebook.
How to customize a WhatsApp link
For example, if we wanted to know from which product page a potential customer is contacting us, it will be necessary to add a pre-filled message, in order to have the elements on which to base the conversation beforehand.
To do this we have to options:
1) Adding the pre-filled message in the WhatsApp link: it is a quick and easy method, just use the text parameter within the WhatsApp URL, and enter the text you want as a pre-filled message.
The text contained in the URL must be encoded in ASCII characters, using % 20 instead of spaces. Below is an example of a URL with the pre-filled message “Hello, how can I create an account? Thanks”:
By clicking on the link, the user can start a conversation using the pre-filled message, which will give important information to the sales or service team about their intentions and make communication more effective.
2) Adding the pre-filled message with Google Tag Manager: It is a method that requires a certain level of technical expertise, but it allows a more accurate conversation tracking.
To do this, we invite you to follow this guide.
The tracking of WhatsApp chats opens the way to very interesting insights, making it possible to illustrate the interest of users regarding a particular product or service offered.
Generate a WhatsApp link online
A first website you can rely on for generating a WhatsApp link is WA.link, which allows you to conveniently customize the pre-filled message, through a user friendly and intuitive interface. Furthermore, in its Premium version, the WA.link site will allow to monitor the statistics of each link created on the platform.
Alternatively, we suggest WhatsHash, which offers an immediate solution to generate the WhatsApp link, also here with the possibility of setting up the pre-filled message.
The sites just mentioned will allow you to create, in a very easy and independent way, links that you can integrate within your website (as we will see in the next paragraph), or in a post on Facebook, Instagram or other social networks.
How to integrate WhatsApp on a website
Tip: to drastically increase the chances that the traffic generated will convert into chats, you will need to make sure that the WhatsApp link appears on all pages of your website.
The first solution to integrate the WhatsApp link on your website is to simply copy the link within the web pages, and give the user the possibility to click when he/she wants to start a conversation.
This solution, however, is very basic and graphically uninviting. For this reason, a valid alternative would be to create a button that contains the link to open the WhatsApp chat. It will be sufficient to embed the WhatsApp link within an image, for example the WhatsApp icon itself, to encourage your visitors to start a conversation with you.
Finally, for a more professional solution, we recommend installing a chat widget, which is loaded on all pages of the website, which appears as a fixed element when scrolling the pages.
By doing so, the chat widget will show up in every page of your website that your user is viewing, so they can start communicating with you at any time, wherever they are. You can install our chat widget for free from this link.
Simply create an account on Callbell, copy the dashboard widget code and paste it on all the pages of your website. In this regard, we recommend that you install it via Google Tag Manager, following this short guide.
How to add a WhatsApp link to create Facebook ads
Many have begun to take their first steps, creating sponsored ads to offer their products or services through the famous Zuckerberg social media. This, however, has exponentially increased competition within the platform.
The most daring advertisers had to strive to find new solutions, which could mitigate the increase in advertising costs. One of the solutions they found was to create ads that link to WhatsApp with one click.
These are ads that appear on Facebook or Instagram, which open a chat with the company through WhatsApp, once the user clicks on the call-to-action.
To create them, you need to have a WhatsApp Business account or integrate the WhatsApp Business APIs into an existing account. Here you have two alternatives:
1) Create ads with Traffic, Website Conversions, or Messages objective:
In this case, once you have created a new ad with one of these objectives, you select “Click to send a message” as the ad type. Then in the “Messaging app” section, select WhatsApp.
Note: The Messages objective is not available for ads targeting India and certain European Union countries.
2) Create ads with Reach, Brand awareness, Interactions, or Video views objectives:
Here, in the “Link” string, enter the URL of your website, and as a call-to-action select “Send a WhatsApp message”. In the drop-down menu, select your page with the linked WhatsApp number.
In both cases, you will have to choose the target audience, the positioning, the budget and the advertising format, then once you click on “Publish” your ad will be analyzed for approval by Facebook.
The advantages of using WhatsApp in your communication strategy
Using WhatsApp is definitely useful, as it allows potential customers to get more insights on a particular feature of the product or service, directly through the WhatsApp chat.
It is a particularly effective channel for encouraging those emotionally engaged and impulse-buying users to purchase your product or service. This is because it is possible to create a relationship of greater trust and reciprocity.
Moreover, with the ability to share audio messages, photos or videos, you can enrich communication and make it more engaging, exchanging ideas, opinions and reviews on products or the company itself with the user.
This is the right time to start using WhatsApp for your business, if you have something to share, don’t forget to leave a comment and share this article. Thanks for reading!
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct