At the beginning of December 2017, Facebook released a plugin that allows those who manage a company page to install on their website a live chat based on the Messenger app.
Although the plugin allows a person to chat directly on the website, the chat is saved in the user’s history conversations, allowing him/her to resume the conversation later on. The tool also provides the ability to communicate with their customers through voice messages, as well as the ability to send photos and videos.
This new feature of Messenger, along with the release of Workplace and the WhatsApp Business App, aligns with the strategy of Facebook in wanting to provide more and more services dedicated to the management of corporate communication, both internal and external. In fact, for some time the company has been exploring new B2B solutions that are not strictly linked to advertising purposes on the platform.
In addition to the convenience of being able to keep in touch with your contacts even once they leave the website, Facebook can represent an important data source for companies.
Every time a user starts a conversation through this channel, we immediately collect different information about him/her including the name, the Facebook profile and the ID: all information that can help us target and better understand our customers in online marketing activities.
To overcome these gaps, we have integrated these features into Callbell: once you have created an account, you can easily connect your Facebook page, invite people from your team and start working collaboratively in the same work environment.
Moreover, thanks to the CRM functions, you will be able to easily collect and analyze all the information of the contacts who start a chat, both from your Facebook page and from the Live Chat Messenger installed on your site.
Callbell offers a completely free plan: creating an account does not require a credit card and you are ready to go in less than 3 minutes.
How to install the Facebook Messenger Live Chat?
What are the advantages of using Facebook Messenger as a Live Chat tool?
Why use Facebook Messenger to provide customer support?
About the author: Hello! I am Carlo and I am one of the co-founder at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct