Important services and projects have emerged over the past decade. These have become the central marketing axis of products and services in the digital environment. The advancement of technology has created a perfect ecosystem for marketing your products and services on the internet. This is how and why Instagram was born, a social network that has totally changed the way we can sell our products.
Instagram has many peculiarities that make it special for marketing. First of all, it is a social network clearly developed for sharing photos and videos: this comes as a great advantage, since people can see the products and services of companies at all times.
At the same time, it owns a large extent in terms of publications, allowing the community to discover all the novelties offered by your business. Another very important service are Direct messages. Generally, when a person lands on an Instagram profile, the first thing they do is read check out their feed and, in case they find it interesting, they will write a Direct message destined for that account. For this reason, creating a perfect Instagram feed could help you improve your interaction with customers.
Keep in mind that there are external tools with, like Callbell, that can help you manage all the messages coming from your Instagram account. This also allows you to check and monitor the activity of customer service agents working within your Instagram Direct account.
Here’s how to create a perfect Instagram feed that will help you grow your business more and more. It will attract a lot of traffic and good quality leads, giving a professional look to your account and offering all the most important details that users need when they check out your profile.
Instagram for activities
As mentioned above, Instagram is one of the most popular social networks in the world. Recent studies reveal that businesses prefer to use Instagram over Facebook. This is because nowadays users love to watch pictures and videos on social networks rather than TV commercials, and in the same way, companies prefer to use social networks because of the low costs of advertising available.
When we think of Instagram in marketing we think of those companies that sell food, lifestyle, tourism, luxury items, fashion or any other business with interesting products that manage to win more and more buyers through photos or videos. Instagram is in fact a visual network, so everything that is sold and marketed are mostly products or services that can be easily shown to the public through multimedia files. Likewise, you may also find other types of activities such as events, meetings, webinars, conferences, etc.
If you take care of your image and reputation within Instagram you will be able to cultivate a good audience, thus establishing many interactions and regaining many followers. However, you must never forget that Instagram, if used only for business purposes, has different limitations: such as, for example, its web version that can only be used on a PC and by a single agent, or the fact that it can upload only short videos and update the contents via your smartphone.
As you can see, there are several limitations. However, it is still worth using for business reasons. Always counting on the support of external tools such as Callbell that improve the usability and management of the business platform.
Why businesses should create a great Instagram feed
There are many advantages to creating a great Instagram feed: increase sales, followers and account engagement. A good feed always offers relevant and complete information, as well as links to your website or YouTube channel. Remember that having a great feed allows you to improve your reputation and make yourself look more professional, as well as make a great first impression on your customers.
Among the different advantages of creating a good Instagram feed, we find:
1) Make customers love you: Remember that being professional is very appealing.
2) Grab the attention of your customers: If you have a perfectly organized feed with good and useful information, users will spend much more time on your site.
3) Be trending: your feed is not just your profile, but also your photos and organization. A job well done can allow your account to be trending, and thus create trends at any time.
4) Professionalism: people like to feel safe, so good organization and planning conveys seriousness and safety.
5) More sales: a well-made feed attracts interest that turns into sales, as long as you know how to manage all the leads coming from marketing.
How to create a perfect Instagram feed in a simple way?
We at Callbell always want our readers to have the best content, giving the best guidance to create a perfect feed on Instagram, allowing them to increase sales, followers and ensure that the statistics will increase favorably.
Here are the steps to create a good Instagram feed:
1) Keep in mind that the feed is divided into two parts: the information and the photos.
This means that you should always consider both in your profile. Just like the order and aesthetics of what is published. Once this is clea, you can start editing and professionalize your profile.
2) Choose your own style.
The first step is to know which style you prefer for your feed. Some people choose the minimalist, which works best within Instagram, but we assure you that even choosing an original style can help better identify your brand and still work properly.
Once you have chosen the style, you can start entering the relevant information.
3) Enter relevant information.
A good feed always offers its followers useful information: a great idea is to include a short description of the company along with all the contact numbers and a link to WhatsApp or to your company’s website.
4) Add quality content.
It is extremely important to choose great content to your feed, because users are curious and always looking for relevant information able to capture their attention. If your content is bad, users will notice it, and won’t get their attention, hence they will stop visiting your profile.
5) Use emojis.
A key part of the feeds are just the emoticons: These are used to give a tone of confidence and make the atmosphere more client-friendly. The idea is to not come off as too serious.
6) Divide your feed by topic.
When you upload a photo, you must always take into account the previous and the next: if you want an elegant feed, then you will have to decide which topics to publish, overlapping the photos so that each one enhances the previous and the next. Thus, your feed will be divided by topics and it will appear more orderly and elegant.
These are the best tips we can give you. We hope your feed will improve and look more and more professional from now on. We assure you that if you apply these tips you’ll get a better response from your followers.
7) Select some influencers to create content together.
This point is also extremely important, since selecting a few influencers to work with will make your profile rich in variety. Likewise, the people who visit your account will be able to see other people who collaborate with you and, in turn, the followers of these influencers will see you working with them, allowing you more traffic and interaction within your account.
Why should businesses create a great Instagram feed?
There are many benefits to creating a great Instagram feed: more sales, followers, and more account engagement. A good feed always offers relevant and complete information, as well as links to your website or YouTube channel. Remember that having a great feed allows you to improve your reputation and make yourself look more professional, as well as make a great first impression on your customers.
What are the benefits of having a good Instagram feed?
- Make customers love you: Remember that being professional is very appealing.
- Grab the attention of your customers: If you have a perfectly organized feed with good and useful information, users will spend much more time on your site.
- Be trending: your feed is not just your profile, but also your photos and organization. A job well done can allow your account to be trending, and thus create trends at any time.
- Professionalism: people like to feel safe, so good organization and planning conveys seriousness and safety.
- More sales: a well-made feed attracts interest that turns into sales, as long as you know to manage all the leads coming from marketing.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct