In this article, we show you how you can create effective ads linked to Instagram Direct, for your sales or support team.

Below we show you a  short step-by-step guide to create sponsored ads that will direct the user to a conversation with your brand via Instagram Direct.

The steps to follow are:

Sponsored ads for Instagram Direct: here’s how

Note: To create a sponsored ad that links to Direct you will need to have a verified Facebook Business Manager account. Find out in this article how to verify your Business Manager.

1) Access Facebook Business Manager and click on “Ads management“;

How to create ads that link to Instagram Direct
2) Select “Messages“;
How to create ads that link to Instagram Direct
3) In the Destination section of the messages, select “Instagram Direct”;
How to create ads that link to Instagram Direct
4) Select the audience, placements, budget and schedule and then click on “Next“;
How to create ads that link to Instagram Direct
5) Select the content to be included in the ad, a photo, video or carousel;
How to create ads that link to Instagram Direct
6) Select the “Message template”, creating a new one or using an existing one, then click on “Save and finish”;
How to create ads that link to Instagram Direct

7) Complete the changes to your listing and click on “Publish”.

At this point you will have to wait for the verification process by Facebook, and once approved, the ad will begin to be visible in the Instagram feed or stories and it will allow people to start chatting with your company by clicking on your ad.

When your target audience clicks into your ad, a conversation will start in Instagram Direct.

Why use Instagram Direct for sales or support?

A very popular instant messaging channel like Instagram Direct will allow your company to open lines of communication with your target audience so that they can contact you at any time and wherever.

In fact, more and more companies are using Instagram as a means of sale, to promote their products and services within the social platform, and leveraging Direct to interact with their potential customers.

Moreover, your customers will be able to contact you via Instagram Direct to request assistance on one of your products or services, always maintaining a quick and effective communication, to solve their problems promptly.

Today’s users expect quick and comprehensive answers to their requests, whether it’s a simple information or to finalize a sale. It is therefore essential to know how to use this instant messaging channel in the best way.

How to customize ads for Instagram Direct

How to customize ads for Instagram Direct

To get the best results from your ads you will need to make sure to attract the attention of your users, first of all by targeting your target audience with whom you want to start a conversation.

You will need to specify the interests of your audience, as well as their behaviors, so that you can find your niche of users. You will have to try to select a pool of users interested in your business, your products or services as accurately as possible, without restricting the number of potential interested parties too much.

Furthermore, you will have to select your placements, in the feed and in the stories, and depending on that choice you will have to create an appropriate content with the correct format. This step is essential, as the photo or video you are going to use will be crucial to the success of your ad. So try to create content that is interesting and that has a strong visual impact.

The ad text is also very important as it will have to communicate to users what you are trying to offer them. Use plain, simple text so that most users can understand it.

Finally, you can customize the text of the message that will be displayed by users who click on the ad. Here too it is very important to effectively communicate what you want to offer in a clear and concise way.

How to organize a team dedicated to Instagram Direct

If your business plans on handling a large amount of Instagram Direct messages, then you will need to know how to organize and structure a team that will be dedicated to sales or customer support.

Callbell allows you to create teams to dedicate to Instagram Direct in a few clicks. All you have to do is create a free account and connect your Instagram page.

You will have a platform where you can invite up to 100 agents to manage your chats on Instagram Direct. The conversations generated will be allocated in a totally random and automated way to team members.

Inside you will find all the features that your team will need for efficient and professional chat management. For example, your team will be able to write internal notes, add tags to users, set up a welcome message, and much more.

Moreover, in addition to Instagram Direct, you can integrate all the most famous instant messaging channels, such as Facebook Messenger, WhatsApp and Telegram, so that your team can manage them from a single platform.

If you found this article useful for creating ads that link to Instagram Direct, don’t forget to leave a comment and share the article. Thanks for reading and see you next time!

How to organize a team dedicated to Instagram Direct
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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct