Have you ever created marketing campaigns directly on WhatsApp, Facebook or another social network? We know very well that managing a large number of messages without the right tools can turn into a practically impossible task. But by automating responses, you can significantly alleviate all the work you would have to do manually.

That is why today we want to teach you how to automate sending replies to broadcast messages directly on WhatsApp.

What does it mean to automate responses to broadcast messages?

A broadcast campaign can translate into sending mass messages to a specific group of contacts using different channels, including WhatsApp.

Automation is possible thanks to the use of some platforms and software, like chatbots, which you can simply configure in order to respond to all potential customers quickly.

This strategy guarantees you an immediate reply, improving interactions, effectiveness and mutual trust, increasingly capturing the interest of your audience.

Why should you automate replies to broadcast messages on WhatsApp?

Creating a chatbot that can automatically respond to all your customers is an extremely important and useful tool for generating sales, thus creating business opportunities that increase your monthly earnings.

You can get the aforementioned tools, like Broadcast and chatbot, using Callbell, an app capable of connecting the main communication and social media, such as Facebook, Instagram, Telegram and WhatsApp in one place, combining a multiplatform and all the features dedicated to sales and support teams, which will thus be improved for better efficiency and speed.

Make the sales interaction effective 

By using automated responses through our chatbot, you will increase your business operational quality. This is because, when businesses create broadcast campaigns, they tend to generate interactions with users, showing the need to respond quickly and urgently, serving all customers in one place.

This is why automation ensures interactive scalability with potential customers, allowing companies to manage huge volumes of messages without ever compromising timeliness.

As a result, making responses automatic frees up time for sales and support teams to focus entirely on the concerns and requests that have the greatest impact on sales, like following up on a particular lead.

Responding quickly increases sales

When customers decide to write to the company it is because they have seen information shared by you that they find extremely interesting. This is why responding immediately can translate into a greater conversion opportunity.

Manage leads

Using chatbots for broadcast marketing campaigns allows you to classify and filter all potential customers by priority.

This tool combines two powerful elements offered by Callbell, helping the sales team to focus on the truly important leads, improving their chances of retention. In order to do this, you could also decide to combine the funnel tool to separate the most interesting customers from the less impactful ones.

Automate replies to broadcast messages on WhatsApp

How to automate responses in broadcast campaigns with Callbell

Now that you are aware of the advantages offered by the automatic responses of our chatbot, having full awareness of Callbell’s broadcast campaigns, we would like to teach you how to do it firsthand. You will notice how simple it is!

Create a broadcast campaign

Broadcast messages have always been synonymous with spam. This is why we dispassionately advise you to respect all WhatsApp terms when carrying out this type of campaign with Callbell.

You can use Callbell in two ways:

– The first is to use Callbell’s broadcast form (independent). To do this, follow the instructions below:

1) Upload a CSV with a single column that you will name Phone (for example)

2) Select the chosen template and upload an image or document*

3) Confirm sending the message

This way you will be able to automatically send a Broadcast message. 

– The second is to fill out this short form (guided). Once done, a member of our team will contact you to confirm the cost of the requested service and schedule its transmission. In order to do this, you need to indicate:

1) The list of contacts you want to send the message to (for example)

2) The content of the message (template) you want to communicate

3) An image to associate (optional).

Note: If you want to fill out the form to send a message via Callbell, click here.

Note: If you want to see all the details regarding the Callbell Broadcast module, click here.

Configure the Chatbot to respond to our campaign messages

The steps to configure a chatbot are very simple but, at the same time, long. This is why we have created a guide on how to create a chatbot for catering that can also be used for broadcast messages.

In this case, depending on the level of responses that the chatbot will give to the broadcast messages, the steps will be more or less long. Always consider that on Callbell you have the possibility of creating chatbots to adapt to the circumstances you need, also finding your sector very easily.

If you would like to learn how to create a chatbot, click here.


As you can see, automating responses to messages from a broadcast marketing campaign on WhatsApp using Callbell is really simple. In fact, with this tool you will not only be able to create a chatbot, but also very powerful sales funnels, using the CRM and connecting other useful tools via the API, along with other extremely interesting features.

If you would like to try Callbell for free for 7 days, click here.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct