The success of your business also depends on the ability to better manage potential customers, accompany them along the funnel and finalize the sale of your product or service.

The spread of instant messaging apps, and in particular the predominance of WhatsApp, has significantly changed the way companies sell, forcing them to be increasingly present in this channel.

Potential customers also expect to be able to communicate with brands through WhatsApp, to request information, assistance and, ultimately, purchase their products / services.

This is why it is essential to create a solid structure that allows you to collect and manage WhatsApp leads, in order to make the sales process more effective.

Gestire lead di WhatsApp

The advantages of adopting WhatsApp for your sales strategy offers numerous benefits, in particular the fact that you can interact with users anytime and anywhere, with a high message opening rate.

Generating WhatsApp leads will give greater value to your business, thanks to the possibility of creating stable long-term relationships and higher chances of building customer loyalty.

With Callbell’s CRM integrated with WhatsApp you will have a powerful tool for managing leads acquired via WhatsApp. All you have to do is create a free Callbell account and try the platform for free.

Right from the free trial period you can integrate your WhatsApp account and invite your sales team up to a maximum of 100 agents, who will take care of managing the incoming leads.

All members of the sales team will be able to manage leads remotely, and will be able to access the Callbell dashboard by simply using the credentials created after having received the invitation to join the platform.

Incoming leads will be automatically (or manually) allocated among the members of the sales team, randomly, and can be managed within our CRM integrated with WhatsApp.

Within the platform, you can create internal notes, which will allow your team to communicate information on a particular lead. You can set up quick replies, to speed up communication, assign user tags, in order to categorize and filter them more easily and rename contacts, to be able to recognize them quickly.

There are also statistics of incoming chats, the users’ favorite channels, the number of messages received and sent, and other data that will offer interesting insights into your business.

You will find all this and much more within the Callbell platform. If you want to get more information on how to use our integrated WhatsApp CRM, we recommend that you read this article.

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About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct