The success of your business also depends on the ability to better manage potential customers, accompany them along the funnel and finalize the sale of your product or service.
The spread of instant messaging apps, and in particular the predominance of WhatsApp, has significantly changed the way companies sell, forcing them to be increasingly present in this channel.
Potential customers also expect to be able to communicate with brands through WhatsApp, to request information, assistance and, ultimately, purchase their products / services.
This is why it is essential to create a solid structure that allows you to collect and manage WhatsApp leads, in order to make the sales process more effective.
The advantages of adopting WhatsApp for your sales strategy offers numerous benefits, in particular the fact that you can interact with users anytime and anywhere, with a high message opening rate.
Generating WhatsApp leads will give greater value to your business, thanks to the possibility of creating stable long-term relationships and higher chances of building customer loyalty.
With Callbell’s CRM integrated with WhatsApp you will have a powerful tool for managing leads acquired via WhatsApp. All you have to do is create a free Callbell account and try the platform for free.
Right from the free trial period you can integrate your WhatsApp account and invite your sales team up to a maximum of 100 agents, who will take care of managing the incoming leads.
All members of the sales team will be able to manage leads remotely, and will be able to access the Callbell dashboard by simply using the credentials created after having received the invitation to join the platform.
Incoming leads will be automatically (or manually) allocated among the members of the sales team, randomly, and can be managed within our CRM integrated with WhatsApp.
Within the platform, you can create internal notes, which will allow your team to communicate information on a particular lead. You can set up quick replies, to speed up communication, assign user tags, in order to categorize and filter them more easily and rename contacts, to be able to recognize them quickly.
There are also statistics of incoming chats, the users’ favorite channels, the number of messages received and sent, and other data that will offer interesting insights into your business.
You will find all this and much more within the Callbell platform. If you want to get more information on how to use our integrated WhatsApp CRM, we recommend that you read this article.
How can you manage WhatsApp leads?
To manage leads collected through the instant messaging app, you should utilize a CRM for WhatsApp that allows you to distribute leads to your salespeople or team in an organized manner. Everyone will be able to manage each lead with a single, quick, and efficient click, in this way. They will also be able to properly define the target to aim for in order to increase and improve sales.
One of the best CRMs for WhatsApp to use is definitely Callbell. This service provides a user-friendly and straightforward platform that allows you to efficiently manage your contacts as well as track the effectiveness of your team’s agents. It will also be possible to organize the leads who enter via WhatsApp and, at the same time, maintain you agent’s work quality.
Advantages of adopting WhatsApp within the sales strategy
Many people use WhatsApp to place orders, make purchases, ask questions about products or services, make reservations, and many other things. This is why, it is very important to adopt this messaging app in your marketing strategy, as it allows you to improve the communication process with your potential customers, while simultaneously increasing the response and the conversion rate.
You can turn leads into clients more quickly and directly with WhatsApp. Despite this, we know well that WhatsApp alone cannot do all this work, so we need a tool like Callbell that allows us to manage leads from WhatsApp (which will certainly be many) and distribute them to all customer service agents, who will subsequently turn them into customers. In conclusion, adding WhatsApp to your marketing strategy will have a very positive impact on both the timeliness of message response and the conversion rate of your leads.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct