Nowadays, many companies use CRM to create and manage their client database, incoming leads and their classification: this is a practice that has now evolved over the years to the point that most small and large companies use some kind of CRM for their business.
After all, we also know that communication channels have evolved and that Instagram Direct together with other media have become the main channels of communication: this creates the need to integrate CRM with new means that make it possible to manage the leads efficiently and safely.
There are currently platforms or tools that help integrate CRM with new tools (Instagram, Facebook Messenger, WhatsApp and Telegram), created specifically to integrate with these new channels, developing an ecosystem that aims to preserve communication, interaction and CRM management in one place, with multiple agents and using a single phone number.
From this was born the idea of using Instagram Direct as a CRM since, by integrating this powerful communication platform with an appropriate tool, an unparalleled tool is created where you can manage your leads and, in turn, deal with and answer all possible questions, making it easier for your sales, tech support, customer service, or human resources team to work.
What is Instagram Direct
Instagram Direct is an Instagram app service, used to ensure that Instagram users can communicate privately or in a group; Instagram Direct allows you to send photos and videos, emojis, talk to a single person or create groups somewhat similar to WhatsApp, but without the same freedom. It is a very useful feature as it allows you to separate messages, between general and main, so as to select them according to their importance.
In conclusion, Instagram Direct is a very useful Instagram feature, thanks to which we can establish conversations with users on the same platform.
What is a CRM
A CRM is a useful solution for classifying and managing leads and is normally used to manage three fundamental areas: management, sales, after-sales marketing or customer service.
The CRM tool and customer orientation provide impressive and clear results, both by having a structured commercial management and improved sales productivity, and by offering in-depth knowledge of the customer that allows for more effective marketing campaigns.
The customer service of a CRM also improves customer loyalty and satisfaction, as well as being used in conjunction with human resources, tech support, sales team and much more; moreover, it has a very positive impact in terms of recurring and cross-selling.
How to turn Instagram Direct into a CRM
To turn Instagram Direct into a CRM or integrate it with a CRM, you need to have an additional tool that does the work of the CRM; keep in mind that Instagram Direct alone cannot do all the work, since it is a simple messaging app within Instagram itself.
To do this, you will need a tool like Callbell that will allow you to connect Instagram Direct directly to the platform where you will be able to see statistics, manage customers, serve them, sell, and meet all the needs of the people you are interacting with or otherwise, possibly, you could also integrate all messages from other communication channels such as Facebook Messenger, WhatsApp Business and Telegram.
Callbell, the platform that allows you to manage leads via Instagram Direct
Callbell is a tool that allows you to centralize all messages from your favorite communication platforms in one place, thus managing the customers who write to you daily, as it offers statistics and tools that you can use for your sales, support team, HR and much more.
It is a user-friendly tool with a total autonomy on the account, which makes it easy to configur. On the other hand, Callbell’s support is always active and you can ask for anything you need, which is a big advantage over other similar tools.
If you decide to use this service, you will have at your disposal a CRM to manage and serve your customers and, at the same time, an integrated communication platform with a single number and multiple agents, perfect for teams, departments or sales.
If you wish to know everything Callbell can do for you, regardless of categories, visit this page.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct