Sirena is a company that aims at connecting customers with companies in an integrated way, mainly via WhatsApp, however, it has also other major integrations such as Facebook, OLX, Mercadolibre, Salesforce, to name a few.
Sirena also has a platform that is completely designed to serve incoming leads from different sales channels, allowing you to manage them in one place, with a team of the size you prefer, obviously all for a fixed price.
If you want more information on the integrations, here is the list:
This integrated CRM system allows you to do the same things you do with other CRMs, such as Salesforce or Hubspot, except this one is 100% designed for WhatsApp, and for all its incoming leads; however, although Sirena has its own integrated CRM, you will still have the possibility to integrate other CRMs, such as those mentioned above.
So basically, Sirena is a tool that offers an integrated communication system to respond immediately to all the agents we need, with a single WhatsApp number, while also having an integrated CRM to create a solid database of your contacts, in addition to all that described above. It is worth mentioning that Sirena is a WhatsApp BSP.
1) Sirena has an internal communication network that helps the interaction between company members.
2) Its system allows communication from multiple channels, the most important ones being WhatsApp and Facebook Messenger.
3) Statistics of your whole team: marketing, sales and customers.
4) integrated CRM within the app.
5) Multiple integrations of all kinds, and also with other CRMs.
6) Management and purchase of phone numbers.
7) Data automation.
How to sign up on Sirena
Advantages and disadvantages of Sirena
Sirena allows you to keep control of all company communications, both internal and external, you have the possibility to evaluate each chat, send it to the corresponding team and, since it has a bot, Sirena can automatically allocate the conversations: this means that manpower is greatly reduced, and human errors will be less likely to occur.
Another great advantage Sirena has is the CRM that stores your customers’ data, analyzes them and allows you to develop marketing strategies specialized in communication, taking data from chats with all your customers: for this reason, you must always remember that you need a marketing expert to help you analyze this data.
Last but not least, Sirena has multiple integrations, as already explained in the first section of this article, however the main and most used ones are MercadoLibre, Salesforce, WhatsApp and Facebook Messenger.
One of the main disadvantages of this solution is that the price is quite high so it is probably not a very feasible option for small or medium-sized businesses. In this case, Callbell would be an excellent alternative since it has a much more user-friendly product, with very competitive prices and rather interesting features.
Another big disadvantage is that the product is quite complicated to set up and develop, so your agents will need some time to adjust; having so many interactions makes managing Sirena pretty complex, and therefore particularly difficult to use and to implement.
As for the plans, they are not well distributed, as the most important features are found only in the Pro plan and some of the integrations are very difficult to set up, as there are few models for communication.
Finally, there is a variable cost that you need to add to the cost of the license based on the volume of messages sent and received, and the WhatsApp templates sent, very different from Callbell where the cost is always fixed!
Should I buy Sirena?
If, on the other hand, you own a small or medium-sized company, we do not recommend the acquisition of Sirena, as it is particularly expensive. It is also very complex and difficult to implement. It is generally advisable to have a communication software suitable for your business: in this case, there are several alternatives with many types of advantages and prices that can be adapted to your company.
If your business is just starting out, and is considered medium-sized, below we recommend a great communication tool that could be useful for your business.
Alternatives to Sirena
Now that you are here, we will explain to you why Callbell is one of the best alternatives to Sirena. In fact, this tool is characterized by its simplicity, ease of use and communication. This tool focuses on the most important, simple and easy integrations with the most used and requested communication channels such as WhatsApp, Telegram, Facebook Messenger and Instagram, it provides us with statistics of all kinds to be analyzed and attentive support every single moment.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and (soon) Instagram Direct